The launch of DLX (digital live experience) practice Pro.digi by Geometry Encompass is aimed at helping brands connect with consumers in the virtual space.
Geometry Encompass, an End-to-End Creative Commerce Agency of WPP, has recently announced the launch of its DLX (digital live experience) practice Pro.digi, to help brands connect with their consumers in the virtual space.
Pro.digi has worked on many virtual engagements. ‘Lockdown Love’ – a Live, virtual play on Zoom was a collaboration with the artist collective Kommune. It also produced ‘Spirit of HP’ – a series of live virtual events, bringing together the community of HP. The service also launched the independent music label TM Music with its debut track AFSOS. During the past month, 3 new independent artists have been launched as part of the campaign.
As part of WPP, Pro.digi also manages the digital learning and engagement initiatives like ‘WPP Learning series’.
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Roshan Abbas, Founder at Geometry Encompass said, “Given the seismic shift that experiential marketing is witnessing, it is imperative to create a new and engaging environment for our consumers. The digital screen is the new currency for experiential, through Pro.digi we create data-driven and digital experiences to create lasting brand engagement for our audiences”.
Commenting on the same, Ranjit Raina, CEO, Geometry Encompass said, “The pandemic has ushered in digital transformation at a scale never seen before. Through our early experiments in the virtual space, we are convinced that it is possible to stay real in the virtual world and enable human connections. Commerce is so much more than just a transaction and Pro.digi aims at creating solutions for real growth”