Kareena Kapoor Khan gets Magnums delivered at the doorsteps of her friends, kickstarting the #HappinessZone campaign for Kwality Wall’s India.
The world is going through a shift and there is a need to create moments that will put a smile on our faces. With this thought in mind, Kwality Wall’s launched a campaign that highlights the importance of being happy. #HappinessZone is a space where small joys of life are celebrated with vigour. To make her friends happy, Kareena Kapoor Khan sent them Magnums. The idea behind the activity is to create a moment of joy for someone she missed, someone she is very close to, someone who she felt needed a pick-me-up.
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Ice cream and friends… show me a better duo, I'll wait ??♀️? . Having a @magnum is always a good idea; but when it's with friends, it's even better. In times like these, sharing my #HappinessZone with the people who always make me happy! ? @amuaroraofficial @mallika_bhat @rheakapoor @sonamkapoor . . #Ad
“All of us are finding ways to stay positive and motivated during these times. I so want to meet my friends every day but can’t till this global situation resolves. So, I thought why not deliver some happiness to them in the meantime, happiness in the form of Magnums that would cheer them up and make them smile. Who doesn’t like ice-creams! I love the concept of a #HappinessZone. It has so much positivity attached to it which is all that we need to get through this together,” said Kareena Kapoor Khan, Brand Ambassador, Magnum India.
Himanshu Kanwar, General Manager- Ice Creams, Hindustan Unilever said, “These times are tough, and lately, the social narrative has been centred around making choices about what is essential and what isn’t. Amidst these debates and doubts, we often fail to enjoy little moments of joy for ourselves and our families — we forget that happiness is also an ‘essential’. It is inspiring to see Kareena go beyond the distance to truly deliver happiness to her friends and hope this inspires others to spread some joy among their loved ones as well.”