As per the Meyer Vitabiotics mandate, WATConsult’s ecommencify will focus on scaling up Wellman via Indian e-commerce websites and online pharmacies.
WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has won the integrated e-commerce mandate for Meyer Vitabiotics. Headquartered in London, Meyer Vitabiotics is a pharmaceutical manufacturer of vitamin and mineral supplements.
As per the mandate, ecommencify, the agency’s e-commerce division will focus on scaling Wellman, a multi-vitamin and mineral brand marketed by Meyer Vitabiotics in India, across various marketplaces including Amazon and Flipkart. It will also target e-pharmacies like PharmEasy and 1mg, amongst others. The brand had forayed into the country last year in partnership with cricketer Virat Kohli as its brand ambassador.
With its expertise in the e-commerce sector, the agency will utilise its strategic interventions through organic and inorganic means. Furthermore, it will use creative and other media tools to enhance the brand’s footprint right from the nascent stage. This will include product listings, marketplace management and more, boosting the brand’s e-commerce journey in India.
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“Health and nutrition are witnessing a huge demand on the e-commerce platforms and this is the perfect time for us to provide them with our supplements. We believe that our products can reach numerous households with the expertise of WATConsult’s ecommencify. We are proud of this partnership which will help us in strengthening our e-commerce journey,” said Uma Kalekar, Director, Meyer Vitabiotics.
Commenting on the win, Heeru Dingra, CEO, WATConsult said, “Vitabiotics has numerous differentiated brands in its fold providing targeted supplementation, which indeed has a huge potential on the e-commerce platforms. With the health and nutrition market growing exponentially year on year, it will be our endeavour to help the brand amplify its presence in the Indian market. Our goal would be to help the brand resonate with the Indian audience, enabling it to make its presence felt in a substantial way. With such a highly influential youth icon, Virat Kohli on board, we are excited about the prospects of this partnership.”
