Among the top advertisers listed in BARC Week 23 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions.
Recorded between June 6 and June 12, BARC Week 23 data suggests Lux Toilet Soap was the highest spender with 23856 insertions. It was followed by PolicyBazaar (16638), Sunsilk Black Shine (15801), Ajio (14443), Dettol Toilet Soaps (13596), Dove Hair Fall Rescue (13444), Horlicks (13406), Close Up Ever Fresh (11903), Lifebuoy Toilet Soap (11787) and Colgate Dental Cream (11594).
Among the advertisers, Hindustan Lever Ltd has the highest insertions at 258221 insertions. It was followed by Reckitt Benckiser India Ltd (79715), ITC Ltd (34070), Brooke Bond Lipton India Ltd (29654), Procter & Gamble Home Products (26533), Procter & Gamble (24644), Colgate Palmolive India Ltd (22268), GCMMF (21148), Godrej Consumer Products Ltd (19817) and PolicyBazaar Insurance Brokers Pvt Ltd (16638).
Source: BARC India