June Week 3: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa June Week 3 — features, campaigns, data and more.
Features
With production halted, everyone will face a vacuum in content: Ashish Golwalkar, SonyLIV
With SonyLIV 2.0 app announcing its line-up, Ashish Golwalkar, Head-Content SET, Digital Business, Sony Pictures Networks India takes us through the content strategy, focus on original content & future plans for the OTT platform. Read more here.
I preferred the ‘old abnormal’ to this ‘new normal’: Ram Madhvani, Equinox Films
In conversation with Media Samosa, Ram Madhvani, Founder & Director, Equinox Films, shares his views on the A&M industry, challenges faced in campaign video productions, and tips on the road to recovery in the near future. Read more here.
Campaigns
JSW Cement releases new TVC ft. Sourav Ganguly and Sunil Chhetri
With the new TVC and Sourav Ganguly and Sunil Chhetri as brand ambassadors, JSW Cement aims to extend the campaign across eastern parts of India. Read more here.
The Times Of India launches #WantMyPaper campaign
The Times Of India’s #WantMyPaper campaign calls for readers to reclaim their right to knowledge by supporting the daily newspaper. Read more here.
Enrich Salons gear up for its customers with ‘ME to WE’
As a part of their ‘Me to We’ initiative, Enrich Salons has released a video that talks about their responsibility of serving customers during the trying times of COVID-19. Read more here.
World Music Day: Bumble launches ‘Levelling The Charts’
This World Music Day, Bumble partners with Anushka Manchanda, Dhvani Bhanushali and Raja Kumari to offer users an in-app opportunity to get mentorship. Read more here.
Kareena inspires people to be a part of Kwality Wall’s #HappinessZone
Kareena Kapoor Khan gets Magnums delivered at the doorsteps of her friends, kickstarting the #HappinessZone campaign for Kwality Wall’s India. Read more here.
Lotte ChocoPie launches TVC to celebrate Father’s Day 2020
Launched ahead of Father’s Day 2020, Lotte ChocoPie campaign concentrates on the joy and affection felt by a dad on being surprised by his child. Read more here.
New Zealand Government sensitizes caregivers on how to approach internet safety with kids
Keep It Real Online campaign by New Zealand Government focusses on topics such as pornography and how parents should talk about it with their kids. Read more here.
Vivendi to support My Earth Concert For Every Child
Vivendi is partnering with Grammy Award recipient Ricky Kej, for the My Earth Concert For Every Child on this World Music Day. Read more here.
adidas launches reusable Face Covers for athletes
Being introduced to lessen the burden on limited medical-grade mask supplies, the prime target consumers of adidas Face Covers would be athletes. Read more here.
Agency Feature
A 7-year-old boutique PR consultancy, Vicara is an agency based in Mumbai & Pune. Apart from brand building & PR activities, the firm also looks into media content partnerships, influencer engagement exercises, & more. Read more here.
Industry News
WPP announces commitments to fight racism
To help combat racial injustice and support Black and minority ethnic talent, WPP announced a set of commitments and actions. Read more here.
WATConsult bags e-commerce mandate for Meyer Vitabiotics
As per the Meyer Vitabiotics mandate, WATConsult’s ecommencify will focus on scaling up Wellman via Indian e-commerce websites and online pharmacies. Read more here.
Geometry Encompass launches DLX Practice Pro.digi
The launch of DLX (digital live experience) practice Pro.digi by Geometry Encompass is aimed at helping brands connect with consumers in the virtual space. Read more here.
PayU India appoints Shantanu Preetam as Chief Technology Officer
Based out of Bangalore, Shantanu Preetam will lead the technological innovations and engineering at PayU, a payment solution provider. Read more here.
Television
&flix launches campaign ft. José Covaco to revive the first day first show feeling
&flix pairs up with José Covaco for their new campaign shot at home during the lockdown to present Flix First Premiere of Hollywood movies on television. Read more here.
BARC Week 23 top brands list feature Lux, PolicyBazaar & Sunsilk
Among the top advertisers listed in BARC Week 23 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Read more here.
