June Week 4: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa June Week 4 — features, campaigns, data and more.
Features
Anti-COVID-19 cloth to Butterscotch Haldi Milk: Brands launch new products to tackle COVID-19 impact
With the global pandemic having given rise to various new needs, brands innovate with product offerings to stay relevant in the lives of consumers. Read more here.
Zee Marathi gained 4% share in the genre during the lockdown: Amit Shah, Zee Marathi
As the M & E sector gears up for Unlock 1.0, Amit Shah, Zee Entertainment Enterprises Ltd, sheds light on the plans ahead for Zee Marathi, highlighting adaptability & agility as the key to understanding the evolving nature of consumer behaviour. Read more here.
Industry Updates
L&K Saatchi & Saatchi bags Porsche India’s mainline & digital mandate
Porsche India has drawn up strategic plans for the Indian market and has roped in L&K Saatchi & Saatchi to manage its communications mandate comprising both mainline and digital responsibilities. Read more here.
MoneyTap appoints Sujay Das as Chief Risk Officer
Previously, Sujay Das served as the Head of Risk Analytics at Bajaj Finserv Limited. Read more here.
House of Cheer launches Happyness.me for Corporates
Happyness.me will provide a two- year program with regular, happiness audits that will aim to help the CEO and the leadership team to prioritize the mental and emotional well-being of their people. Read more here.
Kaizzen bags PR & Digital mandate for Perrier in India
As per the mandate, Kaizzen will be devising a creative and engaging communication strategy to strengthen brand awareness and more for Perrier in India. Read more here.
Media Mantra wins PR mandate for The Esports Club
As per the mandate, Media Mantra will handle media duties, strategic PR and reputation management for The Esports Club. Read more here.
Publicis Groupe’s Cannes-Do Awards ceremony in the Palais des Festivals in Cannes
The 2020 Cannes-Do Awards ceremony will be hosted at the Palais des Festivals in Cannes, in partnership with the Mayor of Cannes, who has agreed to open the doors of the Palais to welcome Maurice Lévy and Arthur Sadoun. Read more here.
DLF appoints Prashant Gaurav Gupta as Business Head for its Luxury Malls
Prashant Gaurav Gupta joined DLF in 2018, has been with the Luxury Malls of DLF as the centre head for over two years. Read more here.
Sony Pictures Networks India gears up to resume production
After a brief hiatus due to COVID-19, Sony Pictures Networks India has obtained the relevant government permissions to resume production for its television, film, and OTT businesses in India. Read more here.
Agency Features
Started in 2006, Mavcomm is a PR agency aiming to redefine PR & Brand communication for its clients. They provide services such as reputation consulting, digital marketing, & more. Read more here.
With 24 years of multi-sector knowledge, Madison PR is a Public Relations agency that is an independent business entity within the Madison World. Read more here.
Brand Stories
Unilever to drop ‘Fair’ from Fair & Lovely; will rebrand in the coming months
Unilever has announced the removal of the words ‘fair/fairness’, ‘white/whitening’, and ‘light/lightening’ from its products’ packs and communication. As part of this decision, the Fair & Lovely brand name will be changed in the next few months. Read more here.
BMW introduces new brand design in India with #JustCantWait
The #JustCantWait campaign reflects upon the brand’s customer-centricity and its focus on bringing ‘Joy’ to customers. Read more here.
ITC Mangaldeep ropes in Babushaan Mohanty as brand ambassador
Babushaan Mohanty will be seen endorsing Mangaldeep — Jagannath Temple agarbatti brand during Rath Yatra this year. Read more here.
Taproot Dentsu conceives ‘Har Game Mein Jeeto’ campaign for MPL
Mobile Premier League (MPL) has released a set of TVCs, conceptualized and executed by Taproot Dentsu as part of the brand’s ‘Har Game Mein Jeeto’ campaign. Read more here.
Tide India announces Ayushmann Khurrana as brand ambassador, launches new campaign
Tide has appointed Ayushmann Khurrana as their brand ambassador for India. The partnership has launched with the first Tide advertisement featuring the actor, for the Tide Ultra variant designed specifically for the washing machine. Read more here.
Estée Lauder India launched location-based blockchain-enabled campaign
With an aim to drive sales of Estée Lauder India’s new foundation, Isobar has created a new location-based and blockchain-enabled campaign. Read more here.
Alpenliebe Juzt Jelly ‘Salutes Our Heroes’ with special edition packs
Alpenliebe Juzt Jelly has rolled out a special campaign centered around the launch of special edition “Salute our Heroes” packs as a mark of respect and gratitude for the countless frontline workers. Read more here.
Data
Digital advertising expected to decline by 2.3% during 2020: GroupM Report
GroupM’s TYNY report highlights the impact of COVID-19 on the global advertising economy that has gone from a 6.2% growth rate in 2019 to a double-digit decline this year. Read more here.
Indian marketers find acting upon ‘Real-time’ data to be a challenge: Report
New research by Resulticks presents key insights on challenges faced by Indian marketers in embracing omnichannel marketing to improve their business. Read more here.
BARC Week 24 top brands list feature Lux, Dettol & Myntra
Among the top advertisers listed in BARC Week 24 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Read more here.
