Among the top advertisers listed in BARC Week 25 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions.
Recorded between June 20 and June 26, BARC Week 25 data suggests Lux Toilet Soap was the highest spender with 22772 insertions. It was followed by Horlicks (16812), Amazon.in (16535), PolicyBazaar.com (16196), Surf Excel Easy Wash (14503), Dettol Toilet Soaps (13549), Wheel Active 2 in 1 (12726), Close Up Ever Fresh (12645), Godrej No. 1 Soap (12126) and Sunsilk Black Shine (11877).
Also Read: Britannia launches virtual cook-along show to promote cheese offerings
Among the advertisers, Hindustan Lever Ltd has the highest insertions at 292536 insertions. It was followed by Reckitt Benckiser (India) Ltd (84987), Godrej Consumer Products Ltd (67256), Brooke Bond Lipton India Ltd (46500), ITC Ltd (41791), Procter & Gamble Home Products (36676), Procter & Gamble (30234), Amazon Online India Pvt Ltd (24555), Cadburys India Ltd (20293) and Ponds India (19034).