July Week 1: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa July Week 1 — features, campaigns, data and more.
Features
Best way to buy & sell any channels that go digital is through programmatic: Bharat Khatri, Xaxis India
In conversation with Media Samosa, Bharat Khatri, Xaxis India sheds light on OOH advertising during COVID-19, ways to leverage programmatic ads to help achieve optimum campaign results, and more. Read more here.
Why Retail needs to go Phygital?
Arpit Srivastava, Country Marketing and Branding Manager, South Asia & Thailand, Lenzing Group sheds light on the relevance & the need for the retail brands to go phygital with the ongoing pandemic as means to leapfrog forward. Read more here.
While battling the pandemic think mobile-first…
Moneka Khurana, Country Head, MMA India sheds light on the rise of Mobile usage during the ongoing pandemic and its increasing relevance in marketing with time. Read more here.
Brand Stories
FPJ and Taproot Dentsu join hands to ‘Fight against Corona’ and inculcate new mindset
Taproot Dentsu and Free Press Journal started a print initiative ‘Fight against Corona Virus’ to serve as a creative reminder to help inculcate new habits and a new mindset. Read more here.
Mondelez India ropes in Zee Network artists in new content marketing initiative
The #SayThankYou campaign, a content initiative by Mondelez India and ZEE Network features over 21 artists from across 7 channels. Read more here.
Britannia launches virtual cook-along show to promote cheese offerings
Britannia Cheese StarChef will feature actor Saif Ali Khan and MasterChef Shipra Khanna cooking together, virtually, from their respective kitchens. Read more here.
Muthoot Finance launches ‘Sunheri Soch’ Radio Campaign
Muthoot Finance’s brand ambassador Amitabh Bachchan will narrate real-life inspirational stories that break stigmas around gold loans in India in Sunehri Soch. Read more here.
Industry News
BUZZ Communications India and iMARS Communications announce strategic partnership
BUZZ Communications India has formed a strategic partnership with iMARS Communications, an independent and a Russian market player providing the full range of communications services. Read more here.
PR Pundit wins public relations mandate for RR Global
PR Pundit will be responsible to manage the communication of RR Global’s foray into the two-wheel electric segment in India. Read more here.
BARC India introduces new software interface YUMI Analytics
Starting in July 2020, Broadcast Audience Research Council India clients will have access to data only via YUMI Analytics software. Read more here.
HUL announces new name for ‘fairness’ creams, ruffles Emami
Emami issued a statement to address the overlap in the name and possible re-branding efforts by HUL in regards to their Men’s range of products. Read more here.
People
Kalyan Jewellers beefs up leadership team; elevates Sanjay Raghuraman to CEO
Kalyan Jewellers elevated Sanjay Raghuraman to Chief Executive Officer from his earlier position as the Chief Operating Officer. Additionally, Salil Nair joins the company’s board as Non-Executive Director, while Anil Nair is named the Independent Director. Read more here.
Sudhir Goel to be Acer India’s Chief Business Officer
With over 35 years of experience, Sudhir Goel will now head Acer’s consumer and commercial business group for India and Bangladesh. Read more here.
Mahindra Group appoints Amit Raje as Executive VP – Partnerships & Alliances
Amit Raje will work on enhancing investor engagement and work closely with Mahindra Group’s businesses to create value for their shareholders. Read more here.
Agency Features
Established in 2004, Aspire PR is a public relations agency based in Pune. They provide services into Public Relations, Digital, CSR, and more. Read more here.
Working for more than 60 years, Weber Shandwick is a global PR & communications agency. They collaborate with creators, strategists, and technologists, to provide an array of services for business solutions to the clients. Read more here.
Data
BARC Week 25: Star Utsav, Sun TV & Star Plus top all channels list
According to the BARC Week 25 free channels list, the highest number of impressions were documented for Dangal. Sun TV topped the pay channels list. Read more here.
BARC Week 25 top brands list feature Lux, Horlicks, Amazon India
Among the top advertisers listed in BARC Week 25 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Read more here.
