Sun Pharma today announced Wavemaker India as its media partner. The agency will manage an integrated media mandate for Sun Pharma in India.
Shekhar Banerjee, Chief Client Officer, and Head – West, Wavemaker India said, “We are delighted to start our partnership with Sun Pharma. Powered with our consumer journey data, our expertise in analytics, and some great talent at Wavemaker India, we believe we will be able to identify more growth levers for Sun Pharma brands. Extremely thrilled for an exciting journey ahead with Sun Pharma”.
Commenting on the win, Ajay Gupte, CEO – South Asia, Wavemaker said, “This is a proud moment for us. We are super excited to partner with Sun Pharma and confident that with our understanding of winning new consumer growth segments, backed by insights and precision capabilities, we can help Sun Pharma further strengthen its growth journey in India”.
Sun Pharma is the world’s fourth-largest specialty generic pharmaceutical company and India’s top pharmaceutical company.