Sunfeast YiPPee! released a digital collage of its brand ambassador Mahendra Singh Dhoni on his birthday.
Sunfeast YiPPee! initiated a week-long activity on its social media platforms. Dhoni fans were encouraged to share pictures with YiPPee! on their personal social media profiles, along with a special message for their beloved captain cool while using #MSDBirthdayWithYiPPee.
Sunfeast YiPPee! leveraged digital platforms to celebrate MS Dhoni’s birthday and aimed to enable Dhoni fans to make it a special one for him.
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Many YiPPee! Returns of the day Dhoni. Thank you everyone for participating and sending your lovely wishes to Dhoni….We are overwhelmed with your participation and enthusiasm. #HappyBirthday #Wishes #DhoniBirthday #MSDBirthdayWithYiPPee #LongNoodles #RoundNoodles #NonStickyNoodles #DeliciousNoodles #YiPPee #MSDhoniBirthday #happybirthdaydhoni
The mosaic is an illustration of Dhoni’s ever-smiling and positive persona and celebrates the special relationship between the cricketer and his ardent fans.
Commenting on the initiative, the ITC Foods spokesperson said, “Similar to Sunfeast YiPPee!, Mahendra Singh Dhoni is loved by adults and children alike. The overwhelming response that our activity received within hours of its launch is a testimony to the adulation and fan following that MS Dhoni has across the country. We are encouraged by the tremendous support from the fans which enabled us to create a special birthday present for MS Dhoni. The entire YiPPee! team wishes Dhoni a prosperous and fulfilling year and a long innings ahead”.