July Week 2: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa July Week 2 — features, campaigns, data and more.
Features
You can over-communicate & sometimes it’s better to do that: Pavan Ponnappa, eBay
With eBay into cross-border trade & marketing, Pavan Ponnappa shares insights on communication strategy for interaction between their sellers & buyers on the platform, leveraging digital for marketing to help make the most at these challenging times. Read more here.
Digital & Social Media have been our go-to mode of communication: Arpit Machhar, Dangal TV
Arpit Machhar, Head of Marketing, Enterr10 Television Network shares insights on the latest digital campaign for Dangal channel, the relevance of quality content, and social media as one of the driving forces in times of crisis. Read more here.
Brand Stories
Joy rolls out campaign to facilitate hygiene amongst transgender & sex workers
Joy Personal Care distributed personal hygiene products in Kolkata over a five-day drive as a part of the campaign initiative. Read more here.
People
Johannes Larcher appointed as Head of HBO Max International
Johannes Larcher will be responsible for the international rollout and management of WarnerMedia’s direct-to-consumer product HBO Max, which launched in the U.S. on May 27, 2020. Read more here.
Housejoy strengthens leadership team with Neelima Ronanki and Deepak Thakur
Housejoy has onboarded Neelima Ronanki as Associate Vice President, Design and Deepak Thakur as Vice President, Product and Technology. Read more here.
Esper appoints D.Vishranth as Director of Sales & Partnerships, APAC
Previously, D.Vishranth was the General Manager & Head of Channels at Samsung Enterprise Mobility. Read more here.
IndiaFirst Life appoints Atri Chakraborty as COO; Sankaranarayanan R as the Chief Technology & Data Officer
IndiaFirst Life Insurance Company Limited has appointed Atri Chakraborty as its Chief Operating Officer and Sankaranarayanan R (Sankar) as its Chief Technology & Data Officer. Read more here.
Accor appoints Satish Kumar as Senior Director, Talent & Culture, India & South Asia
In his new role, Satish Kumar will handle hotel operations management teams in India. He will be responsible for driving a team of 9500 employees in 50 hotels. Read more here.
Mandates
Sun Pharma awards media mandate to Wavemaker India
Sun Pharma today announced Wavemaker India as its media partner. The agency will manage an integrated media mandate for Sun Pharma in India. Read more here.
Agency Feature
With over 22 years of experience in the corporate, lifestyle, and luxury PR industry, Actimedia PR has provided services into varied sectors. They’ve recently launched two new verticals – Actimedia Digital & Actimedia Earth. Read more here.
Established in 2009, Teamwork Communications Group is a PR agency in India. The organization specializes in healthcare communication in the industry. Read more here.
Television
BARC Week 26 top brands list feature Lux, Horlicks, Wheel Active
Among the top advertisers listed in BARC Week 26 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Read more here.
