As part of #PepsiSaveOurRestaurants, Pepsi partners with NRAI and Swiggy to help the vulnerable workers of the restaurant community.
Beverage brand Pepsi has launched a digital film on its #PepsiSaveOurRestaurants initiative, in association with restaurant industry association National Restaurant Association of India (NRAI) and food delivery aggregator Swiggy. The initiative aims at providing approximately 2.5 million meals to the workers of the restaurant community who are in distress.
The film highlights the role played by restaurant workers in making the eating out experience memorable for us, and how they have always been there to serve us, being a part of all our special moments. The film concludes by encouraging consumers to come together and support the impacted workers.
Launched last month, as part of the #PepsiSaveOurRestaurants initiative, whenever a consumer adds a soft drink to their meal order on Swiggy from June 25 to July 19, Pepsi will contribute part of the proceeds in respect of each soft drink ordered to the NRAI COVID-19 Relief Corpus.
This fund will be further used to provide meals (dry ration) to restaurant workers who are suffering due to these challenging times. The offer is valid on any packaged soft drinks ordered from restaurants listed on Swiggy platform which includes carbonated soft drinks, packaged iced tea, packaged juices & packaged juice-based drinks and is not restricted to just the purchase of Pepsi.