BARC Week 27 top brands list feature Lux, Dettol & PolicyBazaar

BARC Week 27 Brands

Among the top advertisers listed in BARC Week 27 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions.

Recorded between July 4 and July 10, BARC Week 27 data suggests Lux Toilet Soap was the highest spender with 17523 insertions. It was followed by Dettol Antiseptic Liquid (16940), PolicyBazaar.com (16227), Santoor Sandal and Turmeric (12893), Surf Excel Easy Wash (12632), Horlicks (12433), Wheel Active 2 in 1 (12109), Dettol Toilet Soaps (10926), Fair & Lovely Advanced Multivitamin (10878) and Close Up Ever Fresh (10497).

BARC Week 27 brands data
Source: BARC India

Also Read: FMCG brands come together for Zee TV OOH teaser campaign

Among the advertisers, Hindustan Lever Ltd has the highest insertions at 272916 insertions. It was followed by Reckitt Benckiser (India) Ltd (103531), Brooke Bond Lipton India Ltd (41837), Godrej Consumer Products Ltd (41145), ITC Ltd (40154), Wipro Ltd (31601), Cadburys India Ltd (28787), Colgate Palmolive India Ltd (25138), Ponds India (22767) and Pepsico (18841).

BARC Week 27 advertisers
Source: BARC India

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