Wipro Consumer Care launches Fruit & Vegetable wash Giffy


With Giffy, Wipro Consumer Care and Lighting aims to provide consumers with an effective and efficient cleansing solution. 

In view of COVID-19, while there are clear guidelines around washing hands, wearing face masks and social distancing, there are none when it comes to keeping fruits and vegetables hygienic and safe for consumption. This leads to apprehensions about them being a carrier of germs and pesticides into the household. Most of the Indian households continue to rely on plain running water for cleansing fruits and vegetables. Giffy Fruits and Vegetable wash provides them with an effective and efficient cleansing solution. It has natural ingredients of salt and vinegar that remove germs, wax, pesticides and dirt.

Also Read: CavinKare launches SaaFoo – cleaning product for food produce

The formulation is free of sulphates, harmful preservatives, synthetic colour and fragrance. Giffy Fruits & Vegetable wash will be available in easy to use flip-top cap bottles, priced at Rs.55 for 200ml and Rs 130 for 500ml.

Anil Chugh, President – Wipro Consumer Care and Lighting, said, “The pandemic is changing consumer behaviour and reshaping priorities. Innovation in hygiene and safety measures have become the central focus. Global health practitioners are emphasizing on the need to not only be extra-cautious but also sanitize items that are brought home. Giffy Fruit and Vegetable wash aims to be an effective solution for cleansing fresh produce owing to its natural cleansing power.”



Previous articleArchetype wins PR mandate for Inshorts and Public app
Next articleGodrej Protekt partners with Central Railway to initiate safe rail travel program
Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


Please enter your comment!
Please enter your name here