To support ShemarooMe Box Office, Shemaroo has inked a strategic partnership with BookMyShow, helping consumers get theatre experience at home.
With the unprecedented times and restrictions on movements especially across entertainment activities and with the unavailability of theatres has all led to the film circuit in India to look at newer ways to cater to the entertainment needs of movie enthusiasts. In line with this, ShemarooMe has announced the launch of ‘ShemarooMe Box Office’, a platform that offers cinema curators/producers access to digital avenues to release movies.
ShemarooMe Box Office is poised to create an ecosystem for small budget Bollywood and Regional movies that have an audience but limited avenues to reach out to the viewers. To widen the scope of relevant audience reach for such films, ShemarooMe has also inked a strategic partnership with BookMyShow, India’s leading entertainment destination to ensure more cine-goers have access to the rich content made available by ShemarooMe.
Under this business model, Shemaroo will market the films to a wider audience base and build awareness about the new releases. This will further assist film producers to unlock newer monetization opportunities for the films as well, and post the viewing window on ShemarooMe, these films can be offered to Satellite, SVoD and other syndication avenues as well. Thereby creating an opportunity for producers to extract value on the back of heightened visibility and content appreciation through this transparent model along with providing real-time reporting of ticket sales to the producers.
Commenting on the launch, Hiren Gada, CEO, Shemaroo Entertainment Limited, said, “With ShemarooMe Box Office, we are creating a model for the film industry and audiences. Our association with BookMyShow will further redefine the consumer movie-going experience and bridge the gap for cinemagoers across India. We are absolutely confident that when cinemas are able to reopen safely, the public will once again respond to the unsurpassable big-screen experience, meanwhile, our platform will be bridging the gap by entertaining audiences.”
Adding to the launch, Zubin Dubash, COO Digital, Shemaroo Entertainment said, “COVID-19 has made every organisation, innovate at the speed of light. ShemarooMe Box Office is an innovation that helps not only one organisation but the entire ecosystem — viewers get to watch new releases, producers get a transparent platform for release, ticketing partners get a model for the new normal.”
Ashish Saksena, COO – Cinemas, BookMyShow said, “We are glad to partner with ShemarooMe to bring cinematic entertainment to the comfort and safety of audiences’ homes. We look forward to keep bringing newer options to experience entertainment for all our users.”
My Client’s Wife will be the first movie to premiere on ShemarooMe Box Office on the 31st July 2020, featuring Sharib Hashmi, Anjali Patil and Abhimanyu Singh followed by an award-winning film – Scotland, Sharman Joshi’s drama entertainer – Graham Staines Ek Ankahi Sachhai The Least Of These based on true events and action thriller packed movie –The Hidden Strike.