The new Zomato TVC focusses on a mother’s approval as the ultimate safety level check when it comes to the food that is ordered for home.
Showcasing the steps taken to make every delivery safe, Zomato recently launched a marketing campaign- Safety levels: Mom Approved. Depicting a typical quarantine mealtime, the Zomato TVC showcases the plight of a kid bored of another dal-day at home. Until he decides to treat himself by ordering food online from Zomato. Scared that his mom may not approve of this, every time he orders food, he says it’s his neighbour Rohan’s mom’s home-cooked meals. Want to know what happens when he is caught?
This marketing campaign is live on TV as well as digital platforms such as YouTube, Hotstar and Voot. Zomato has been working with restaurants and delivery partners to ensure safety is prioritized at every step. Here are the 8 max safety measures being followed: restaurants follow WHO practices; contactless delivery; both restaurant staff and delivery partners wear masks; temperature checks and sanitization stations for both kitchen staff and delivery partners; and mandated use of Aarogya Setu app.