July Week 3: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa July Week 3 — features, campaigns, data and more.
Brand Stories
ZEE Biskope launches new Instagram Filter on World Emoji Day
Zee Biskope celebrates World Emoji Day with the launch of a new Instagram filter – Emoji Lahariya. Read more here.
MTV India rolls out ‘MTV Home Games’ to blend in the power of social media, digital and TV
Starting 23rd July, MTV Home Games 2020 will feature every Thursday at 7 PM only on MTV India Facebook, Twitter, and YouTube. The game show blends in the power of social media, digital and TV, to bring the anticipation and fun of live sports for you, from your living rooms! Read more here.
BIG FM asks people to create rainbow patterns with fresh laundry
BIG FM partnered with mcgarrybowen India to take its philosophy ‘Dhun Badal Ke Toh Dekho’ a step further in its latest campaign, #PrideFromHomeByBigFM. Read more here.
Cadbury Dairy Milk Crispello launches new campaign highlighting equal sharing
Mondelez India released a new TVC for its finger-format chocolate brand Cadbury Dairy Milk Crispello. The new TVC – “Crispello Breaking Barabar Sharing” emphasizes that the four chocolatey crunchy fingers are best enjoyed when shared with four friends. Read more here.
#PepsiSaveOurRestaurants: Pepsi takes initiative ahead with digital film
As part of #PepsiSaveOurRestaurants, Pepsi partners with NRAI and Swiggy to help the vulnerable workers of the restaurant community. Read more here.
Himalaya Hand Cream promotes #LoveForHand with new TVC
The Himalaya Drug Company highlights the importance of nurturing and caring for our hands with Himalaya Hand Cream, through their latest film as part of the campaign, #LoveYourHands. Read more here.
Zomato releases new TVC to highlight safety measures
The new Zomato TVC focusses on a mother’s approval as the ultimate safety level check when it comes to the food that is ordered for home. Read more here.
Outdoors & more
FMCG brands come together for Zee TV OOH teaser campaign
Several brands were seen being featured on hoardings with the same layout under #13thKiTayyari, making the beginning of a Zee TV campaign. Read more here.
Haldiram’s launches #HaldiramsCare to promote social distancing in eateries
Created by Option Designs, #HaldiramsCare is aimed to promote a safe customer experience in Haldiram’s outlets across the country. Read more here.
Godrej Protekt partners with Central Railway to initiate safe rail travel program
Godrej Protekt has partnered with the Mumbai Division of Central Railway for a social initiative to promote safe rail travel and hygiene. Read more here.
Wipro Consumer Care launches Fruit & Vegetable wash Giffy
With Giffy, Wipro Consumer Care and Lighting aims to provide consumers with an effective and efficient cleansing solution. Read more here.
Faces
SportsAdda announces Brett Lee as ambassador
SportsAdda has announced the coming on board of Australian cricket star Brett Lee. He will be conducting a host of activities including contests, quizzes, Q&As, bowling masterclasses, and giveaways that will feature exclusively on the SportsAdda app, website, and social handles. Read more here.
FOSSIL ropes in Disha Patani as its newest celebrity ambassador
FOSSIL announced the addition of Disha Patani as its newest celebrity brand ambassador in India. The brand welcomed Patani on 10th July on Fossil’s newly launched India Instagram page. Read more here.
Industry News
Scroll Mantra wins PR Mandate for Airmeet
As per the mandate, Scroll Mantra will help the platform build its reputation and aim to position it as a preferred platform for knowledge professionals to host online events, conferences, webinars, awards, & more. Read more here.
ShemarooMe launches Box Office to facilitate digital release of movies
To support ShemarooMe Box Office, Shemaroo has inked a strategic partnership with BookMyShow, helping consumers get theatre experience at home. Read more here.
Kinetic Worldwide launches OOH planning tool, IOM
IOM is Kinetic India’s latest proprietary tool developed in-house to help understand audience traffic patterns. The new tool will help drive sharper audience targeting, thus minimizing spillover. Read more here.
Star Squared PR wins PR mandate for ‘The Sports School’
Star Squared PR, based in Bangalore, has been appointed as the PR partner for ‘The Sports School’. The agency will lead all its public relations campaigns across India and help the School in its public outreach initiatives. Read more here.
Report
680+ advertisers consistently advertised on TV during Week 23-28: TAM Report
TAM AdEx-Television Advertising Report-VI indicates that Personal Care/Personal Hygiene sector topped the share of advertisers on TV in Week 23-28. Read more here.
BARC Week 27: Star Utsav, Sun TV & Dangal top all channels list
According to the BARC Week 27 free channels list, the highest number of impressions were documented for Dangal. Sun TV topped the pay channels list. Read more here.
BARC Week 27 top brands list feature Lux, Dettol & PolicyBazaar
Among the top advertisers listed in BARC Week 27 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Read more here.
