In his new role, Manish Kalra will be responsible for overall AVOD business at ZEE5 India, developing the platform and content marketing strategy including, strategy for user acquisition and retention campaigns, partnerships, & more.
As part of the ZEE5 strategy to drive the next stage of growth, the platform has recently made a series of senior-level appointments across verticals. In line with this, ZEE5 has hired Manish Kalra to lead their AVOD service as Senior Vice President and Business Head.
Kalra brings with him an experience of over 19 years in the online business and marketing space. He believes that successful businesses are built by teams with a solid understanding of customer behavior and a customer-first approach.
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In his new role, he will be responsible for overall AVOD business, developing the platform and content marketing strategy including, strategy for user acquisition and retention campaigns, partnerships, and alliances for distribution and consumption of the AVOD content on the platform, and driving overall growth.
Prior to this, Kalra has taken up various leadership roles like CMO, CBO, and CEO in various online organizations like Amazon, MakeMyTrip.com, Craftsvilla.com, and Homeshop18 over the last 10 years.
He also holds a Master’s in Business Administration from XLRI, Jamshedpur, and a Bachelor’s degree in Mechanical Engineering from the Punjab Engineering College, Chandigarh.