Faber-Castell has tied-up with Swiggy Genie to make stationery available at the doorstep of its consumers & aim to meet the challenge of the demand-supply gap in the country.
With the growing demand for art and other stationery supplies in the market due to the various challenges posed by the pandemic, Faber-Castell has tied-up with Swiggy Genie to make stationery available at the doorstep for its consumers.
In the past few years, there is a noticeable growth in e-commerce in retail strategy. The consumer’s appetite for buy at click is growing for online marketplaces and the intra-city delivery tools like Swiggy’s Genie are all one step ahead to keep up with the demand-supply channel.
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“The pandemic has made us realize the value of our nearby retailers and stores. While e-commerce is back and running but things haven’t resumed normally yet. If you are studying, working from home or you just want to paint for leisure but you realize you don’t have your necessary stationery supplies waiting for 3-5 business days doesn’t seem feasible to all. We’re glad that Swiggy’s Genie came to play at the right time to help us meet our demand and supply gap,” said Partho Chakrabarti, MD- Faber-Castell, India
“With the continued uncertainty of the future, Swiggy has been agile enough to provide multiple offerings to address the changing needs of the consumer. As we continue to stay indoors and find ways to share personal experiences with our loved ones, we have partnered with Faber-Castell to deliver stationery and art supplies to the consumers’ doorstep. This association will unlock a new dimension of convenience and safety for consumers during these exceptional times”, said, Vivek Sunder, COO, Swiggy