Believe’s TuneCore, a music distribution service provider for independent artists has announced its entry in India, as a part of its international expansion.
Tunecore.in allows India-based artists to collect revenue from streaming services, digital download stores, all in their local currency. It will feature local content that caters to the Indian independent artist community including guides written by local music industry veterans Achille Forler and Mae Thomas which provide practical steps, education and advice for Indian independent artists.
With the new expansion, TuneCore India artists can distribute their music to TuneCore’s extensive network of digital stores across the globe, including Spotify, iTunes/Apple Music, YouTube Music, Amazon Music, Deezer, as well as local India store, JioSaavn, with Gaana, Hungama and Wynk coming soon. TuneCore is partnered with over 150 digital stores and streaming services across 100+ countries worldwide providing independent artists with the opportunity to sell and share their music in important and growing global markets, such as India, Asia, South America, Africa, and Russia, as well as the United States and Europe. TuneCore pays out well over $1 million each day and since the company’s inception in 2006, TuneCore artists have earned more than $1.8 billion collectively while retaining 100 per cent of their sales revenue and rights for a low annual flat fee.
“We have been using TuneCore for our songs since the release of our self-titled album Maati Baani in 2016”, says Independent artist Kartik Shah of Folk & World music Band Maati Baani. “What we love about this platform is the simplicity to upload our songs and the transparency it offers while monitoring our revenue. It has helped us immensely in reaching our fanbase in India and across the world. TuneCore is a boon for musicians who are looking to get their music out in the world while staying independent.”
Indian customers will also have access to TuneCore’s robust portfolio of artist services, including YouTube Sound Recording Revenue collection service, Facebook/Instagram Music, and TuneCore Fan Reviews, as well as customer support. Additionally, Indian artists will have on-the-ground support and industry knowledge from music industry veteran Heena Kriplani who will serve as the TuneCore Country Manager for India.
“TuneCore and Believe’s artist-centric approach aligns seamlessly with my own. India has always had a unique musical landscape and I’m glad we’re able to service local, independent artists with tools created specifically for keeping their global reach and local needs in mind,” says Heena Kriplani, Country Manager of TuneCore India. “TuneCore.in aims to be part of the solution and, with our store and streaming partners, we will help democratize the music ecosystem in India while enabling every artist to be heard across borders, without giving up their rights or revenue.”
“With our expanding international customer base coupled with the constantly evolving music industry, our goal is to continue to support all artists, at all stages of their career, at the local level by giving them the resources and tools they need to be successful,” says Denis Ladegaillerie, CEO of Believe. “Our global expansion into India not only allows us to further our mission of supporting our artists at the local level, in the best way possible.”
TuneCore India is the eight international expansion for the Brooklyn, N.Y-based service provider. The company expanded into both the UK and Australia markets in 2015, Germany, France and Italy in 2016, while TuneCore Japan and TuneCore Canada provide similar localized services since 2012 and 2011, respectively.