Among the top advertisers listed in BARC Week 28 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions.
Recorded between July 11 and July 17, BARC Week 28 data suggests Dettol Antiseptic Liquid was the highest spender with 20970 insertions. It was followed by PolicyBazaar.com (16435), Lux Toilet Soaps (15555), Surf Excel Easy Wash (13153), Dettol Toilet Soaps (12806), Dettol Liquid Soap (12244), Horlicks (10513), Wheel Active 2 in 1 (10390), Fair & Lovely Advanced Multivitamin (10243) and WhatsApp (9886).
Among the advertisers, Hindustan Lever Ltd has the highest insertions at 266697 insertions. It was followed by Reckitt Benckiser (India) Ltd (123981), Godrej Consumer Products Ltd (47783), ITC Ltd (39701), Brooke Bond Lipton India Pvt (37485), Procter & Gamble (37224), Cadburys India Ltd (27201), Colgate Palmolive India Ltd (25526), Procter & Gamble Home Products (23467) and Ponds India (22028).