Dettol & PVR Cinemas get into a strategic partnership to promote safe movie experience

Dettol & PVR Cinemas

Adhering to the ‘new normal’, the partnership program between Dettol & PVR Cinemas will help develop cleaning and sanitizing protocols for the guests across 175 properties operating in 70 cities across the country.

Dettol today announced its partnership with PVR Cinemas to help create a safe, hygienic, and enjoyable movie viewing experience for its customers once the cinemas can open in accordance with government guidelines and permissions. Adhering to the ‘new normal’, the partnership program will enable & help develop cleaning and sanitizing protocols for the guests across 175 properties operating in 70 cities across the country.

Research by Global monitor indicates that consumers have heightened hygiene concerns when venturing outside the comfort of their house, and trust in cleanliness standards will be critical to restarting any business operations. Therefore, it has become highly critical for industries to implement an effective system to ensure standardized hygiene practices to protect oneself and others from this pandemic.

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Commenting on the partnership, Pankaj Duhan, Chief Marketing Officer, RB Health South Asia, said, “Even as the lockdown conditions get progressively eased, the Indian consumers’ concern about germs exposure and desire for protective measures remains very high. As India’s #1 trusted brand for germ protection, Dettol is pleased to partner with PVR for a safe return of the Indian families to a cutting-edge cinema viewing experience.  Our aim is to partner meaningfully together with PVR to provide best in class Dettol germ protection – proven Dettol products to be used in expert vetted protocols so that the consumer is reassured and confident of a safe and hygienic viewing experience.”

Commenting on the partnership, Gautam Dutta, CEO, PVR Cinemas, said, “We have spent the last few months brainstorming amongst ourselves and with the world leaders in our industry to come up with best and safest practices for our customers to return to the movies. Having left no stone unturned in ensuring their well-being across all levels, we are pleased to partner with Dettol to guarantee an even cleaner and safer viewing experience. We are positive that the people would enlist the same trust in us as they have in the past decades of our relationship with them.”

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