According to the data released by TAM for June-July 2020, 28% of all ads on television in the given period were of HUL brands.
The TAM AdEx-Television Advertising Report VII – Part B talks about the weekly trends of Ad Volumes with a focus on leading categories and brands and their contribution to the said trends. It also highlights the brands that showed growth in June-July 2020 (Till July 18) in comparison to April-May 2020. HUL brands made up for the highest share, making it the biggest advertiser for the time period.
The top 5 advertisers on television in the June-July 2020 (till July 18) time period were Hindustan Unilever (28%), Reckitt Benckiser (7%), Procter & Gamble (3%), Godrej Consumer Products (3%) and ITC (2%). The report dwells on the top brands under these advertisers that made their presence felt on television in the given time period.
HUL advertised for 100+ brands during this time period and the top 10 brands of HUL accounted for 34% share of Ad Volumes. Among the HUL brands that were advertised the most were Clinic Plus Shampoo (4%), Horlicks (4%), Lux Toilet Soap (4%), Surf Excel Easy Wash (4%) and Sunsilk Black Shine (4%).
You can access the entire report here: