Media Samosa Round-Up: July 20 to July 24

Media Samosa July Week 4

July Week 4: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa July Week 4 — features, campaigns, data and more.

Brand Stories

Randeep Hooda Restart Responsibly Discovery India

Discovery India on boards Randeep Hooda for new campaign

In the new campaign, ‘Restart Responsibly’ by Discovery India, Randeep Hooda urges Indians to take a pledge towards being responsible for the environment, as people gear-up for the upcoming unlock phase. Read more here.

BYJU’S partners with Kichcha Sudeep to launch its first regional ad-campaign

The brand also launches two new TVCs with the existing brand ambassador, Mahesh Babu, for the AP & Telangana region. Read more here.


80-dB Communications FLYX

FLYX picks 80 dB as Communications Partner in India

80-dB Communications will handle PR, influencer outreach and social media for FLYX, helping the brand better connect with consumers. Read more here.

British School of Etiquette India appoints Pitchfork Partners for its PR & digital mandate

The agency will aim to provide strategic communication counsel to strengthen the position of British School of Etiquette in India for life skills, service training, and more. Read more here.


Wavemaker India bags media mandate for Chumbak

As per the mandate, Wavemaker India will manage the offline and online media for Chumbak. Read more here.


Tata AIA appoints Naveen Tahilyani as CEO and MD

Naveen Tahilyani takes over the reins from Rishi Srivastava who is appointed as Chief Executive Officer, Group Agency Distribution, AIA Group, Hong Kong. Read more here.

Media Mantra mandate

Media Mantra wins Sab Group’s nationwide PR Mandate

Media Mantra will manage and consult on brand enhancement, strategic PR and media duties for Sri Adhikari Brothers Group. Read more here.

ZEE5 India appoints Manish Kalra as Senior VP & Business Head, AVOD

In his new role, Manish Kalra will be responsible for overall AVOD business at ZEE5 India, developing the platform and content marketing strategy including, strategy for user acquisition and retention campaigns, partnerships, & more. Read more here.

Industry News

TuneCore India

Music distribution service provider, TuneCore enters India

Believe’s TuneCore, a music distribution service provider for independent artists has announced its entry in India, as a part of its international expansion. Read more here.

Dettol & PVR Cinemas get into a strategic partnership to promote safe movie experience

Adhering to the ‘new normal’, the partnership program between Dettol & PVR Cinemas will help develop cleaning and sanitizing protocols for the guests across 175 properties operating in 70 cities across the country. Read more here.

ABP Network

ABP News Network rechristens itself as ABP Network

The new name & identity aims to transform and expand the network’s key offerings. Read more here.

Faber-Castell partners with Swiggy to make stationery available at doorstep

Faber-Castell has tied-up with Swiggy Genie to make stationery available at the doorstep of its consumers & aim to meet the challenge of the demand-supply gap in the country. Read more here.


HUL brands

A fourth of all TV ads in June-July 2020 were of HUL brands: TAM

According to the data released by TAM for June-July 2020, 28% of all ads on television in the given period were of HUL brands. Read more here.

Toilet Soaps were the most advertised category on TV in June-July 2020: TAM

The TAM report indicates that WhatsApp was the prominent new brand that started advertising on TV in June-July 2020, wasn’t present in the April-May period. Read more here.

BARC Week 28 Brands

BARC Week 28 top brands list feature Dettol, PolicyBazaar & Lux

Among the top advertisers listed in BARC Week 28 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Read more here.

BARC Week 28: Star Utsav, Sun TV & Star Plus top all channels list

According to the BARC Week 28 free channels list, the highest number of impressions were documented for Dangal. Sun TV topped the pay channels list. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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