Leo Burnett Consult will help Force Motors develop T1N for light commercial vehicles with a brand architecture of global scale.
Force Motors, the Pune based automotive company has brought Leo Burnett Consult onboard to help think through its branding architecture and branding for its new platform. Codenamed T1N, this is an all-new light commercial vehicle (LCV) platform from Force Motors that can spawn multiple models with 11-18 seating capacity. The platform has been designed keeping both local and global markets and boasts of the best in class safety, comfort and engineering features.
Prasan Firodia, Managing Director, Force Motors said, “We have designed this platform ground up, with the best technology available around the globe. Our vision for this platform is a global one. We wanted to collaborate with a branding partner who is the best in the world. Leo Burnett’s approach to building our new brand platform and their views on our brand architecture were aligned to our worldview. I am looking forward to creating a world-class brand with the team.”
“Force Motors is a company with a great legacy and an eye on the future. The T1N platform is absolutely world-class. Our job is to give it the right platform and position to succeed not just in India but across the global markets. Our approach of understanding cultural inflexion points, using data-led insights and our understanding of the automobile industry will help us build a successful strategy for this platform. We look forward to creating some magic together,” added Dheeraj Sinha, Managing Director & Chief Strategy Officer – South Asia, Leo Burnett.