TVS Motor launches new corporate campaign with Amitabh Bachchan & M S Dhoni

TVS Motors

The new campaign by TVS Motor company features Amitabh Bachchan & M.S Dhoni who introduce the vehicle’s Dual Platform Fi Technology with the brand’s proposition of ‘Hum Banayein, jo Aapka Dil Chaahe’.

TVS Motor Company has unveiled a new marketing campaign, ‘Hum Banayein, jo Aapka Dil Chaahe’. The campaign highlights TVS Motor company’s customer-centric approach by showcasing the brand’s dual-platform Fi technology and with the proposition – ‘Hum Banayein, jo Aapka Dil Chaahe’.

In the campaign, Amitabh Bachchan & M.S Dhoni introduce TVS Motor’s Dual Platform Fi Technology – Ecothrust Fuel Injection (ETFi) and Race Tuned Fuel Injection (RTFi), each tailored to suit a specific customer need. ETFi delivers on superior drivability and mileage, while RTFi thrills with its throttle response and performance.

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Commenting on the campaign, Aniruddha Haldar, Vice President (Marketing), Commuter Motorcycles, Scooters, and Corporate Brand, TVS Motor Company, said, “Customer Centricity drives Innovation at TVS Motor Company. We believe in understanding our customers, their needs, and leveraging technology for product innovation to deliver unmatched ownership experience. Two-wheeler customers have distinct needs, some prefer better mileage and ease of operation of a vehicle, while some seek speed and performance.  The campaign brings together, Mr. Amitabh Bachchan and Mr. MS Dhoni and their coming together itself is another first.  Both are Indian legends with a long association with TVS Motor Company, and they introduce India’s 1st and only dual-platform Fi technology. The consumer and expert feedback to Ecothrust Fuel injection (ETFi) and Race Tuned Fuel injection (RTFi) has been extremely encouraging, we shall continue to deliver unmatched ownership experience for our customers.”

Speaking about the campaign, Nitin Karkare, CEO, FCB Ulka, said, “We are glad to be a part of this prestigious milestone that TVS has reached with their launch of India’s first Dual Platform Fi Technology as per the BS-VI norms. As their partner for this launch, we had an interesting task of delivering communication that brings out this aspect at the scale that is required. This gave us the opportunity to bring together for the first time on television, two of the biggest stars in India, Mr. Amitabh Bachchan, and Mr. Mahendra Singh Dhoni.  Understanding consumer needs is core to TVS product development and marketing. This campaign brings together beautifully the philosophy that has gone behind the TVS BS-VI launch.”

Agency Credits:

Creative Agency: FCB Ulka

Production House: Entourage Films

Director: Shikha Makan

Media Agency: Madison Communications Pvt Ltd



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