Among the top advertisers listed in BARC Week 29 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions.
Recorded between July 18 and July 24, BARC Week 29 data suggests Surf Excel Easy Wash was the highest spender with 19338 insertions. It was followed by Dettol Antiseptic Liquid (18342), Lux Toilet Soap (15830), Wheel Active 2 in 1 (14876), Dettol Toilet Soaps (14043), Dettol Liquid Soap (13781), Teaser-TVS Motor (12405), Colgate Swarna Vedshakti (11606), Horlicks (10944) and Fair & Lovely Advanced Multivitamin (10058).
Among the advertisers, Hindustan Lever Ltd has the highest insertions at 283326 insertions. It was followed by Reckitt Benckiser (India) Ltd (131750), Godrej Consumer Products Ltd (39611), ITC Ltd (39536), Brooke Bond Lipton India Ltd (39433), Colgate Palmolive India Ltd (33942), Procter & Gamble (30641), Cadburys India Ltd (27600), Ponds India (22637) and Procter & Gamble Home Products (20200).