The Lizol surface cleaner is RB’s e-commerce first innovation and will be sold exclusively across Indian e-commerce platforms.
Lizol has announced the launch of Lizol Double Concentrate Disinfectant Surface Cleaner, its first-ever disinfectant concentrate. The launch is a part of Lizol’s attempt at expanding product portfolio in response to COVID-19. The surface cleaner will be initially available in Citrus variant in two different sizes, 900 ml and 1.9 L. It will be sold exclusively on e-commerce platforms.
Commenting on the launch, Sukhleen Aneja, CMO & Marketing Director, RB Hygiene, South Asia said, “The Covid-19 pandemic has heightened the need and importance of maintaining safe hygiene practices as the first step towards preventive health care. Lizol’s new innovation is a 2X concentrated formula that is not only potent as a disinfectant but, is also a more sustainable option that is aimed at providing superior benefit value for consumers. It’s an ‘e-commerce first’ launch keeping in line with the changing shopper behaviour.”
“Lizol double concentrate is a powerful innovation that is effective and sustainable. The concentrate has gone through multiple tests to ensure germ-kill and superior cleaning while disinfecting surfaces. This is a convenient purchase option as compared to dilutables giving consumers more than 100 uses from just one bottle”, says Dr. Navin Sharma, Head- Innovation Hub at India R&D, RB Hygiene.