July Week 5: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa July Week 5 — features, campaigns, data and more.
Features
Interview: TV occupies 80% of our marketing mix says, Venkatesh Parthasarathy, Lotte India
In conversation with Media Samosa, Venkatesh Parthasarathy sheds light on Lotte India’s marketing strategy, its’ #LifeKaPauseButton campaign, and how COVID-19 changed FMCG trends in recent times. Read more here.
Campaigns
‘No Means No’- Gaali Free India’s latest campaign puts the spotlight on harassment
Gaali-Free India’s latest campaign took the issues of rape, domestic violence, and acid attack, by leveraging famous dialogues from recent Bollywood films that specifically dealt with these subjects. Read more here.
TVS Motor launches new corporate campaign with Amitabh Bachchan & M S Dhoni
The new campaign by TVS Motor company features Amitabh Bachchan & M.S Dhoni who introduce the vehicle’s Dual Platform Fi Technology with the brand’s proposition of ‘Hum Banayein, jo Aapka Dil Chaahe’. Read more here.
Sunfeast YiPPee launches new TVC for its Pasta range
The new TVC showcases how Sunfeast YiPPee! Pasta attempts to address the consumer’s need for a tasty and wholesome snacking solution while providing them with its six variants. Read more here.
Lavazza launches advergame to support sustainable development projects in Colombia
The advergame ‘Coffee defenders, a Path from Coca to Coffee’, is inspired by the company’s documentary of the same name. The users can help raise funds for the community in the Meta region of Colombia while playing the game. Read more here.
People
Paytm Money appoints Varun Sridhar as CEO
Varun Sridhar hopes to introduce wealth management services to both in India and Bharat, making financial inclusion simple and easy. Read more here.
Posterscope India announces key elevations and leadership changes
Posterscope India elevates Deepak Kumar to the role of Director and Fabian Cowan as the Country head. Under the fresh mandate, Kumar will continue to lead Ambient, ROOH, C Lab and Cowan will be responsible for scaling up Posterscope’s business, nationwide and drive growth for the budding entities. Read more here.
Mandates
Omnicom Media Group named SAP Global Media AOR
Omnicom Media Groups’ Cross-network North Star Unit will support SAP’s marketing and brand acceleration efforts. Read more here.
Force Motors brings Leo Burnett Consult onboard to develop new brand platform
Leo Burnett Consult will help Force Motors develop T1N for light commercial vehicles with a brand architecture of global scale. Read more here.
Collaborations
Endemol Shine joins hands with Gulbadan Talkies for two new web-series
Endemol Shine’s ThorleVishwasraoDhakle and Radical, both currently under development, will feature actors from BhaDiPa, a subset of Gulbadan Talkies. Read more here.
NBA & Microsoft get into a strategic alliance to enhance fan experience
This new experience, as a result of the NBA’s strategic alliance with Microsoft, presents the participants with the feeling of sitting next to one another at a Live game, without leaving the comfort and safety of their homes. Read more here.
New Products
Lizol launches disinfectant surface cleaner
The Lizol surface cleaner is RB’s e-commerce first innovation and will be sold exclusively across Indian e-commerce platforms. Read more here.
Metro Dairy launches new curd variants in Bengal
The three new set-curd variants launched by Metro Dairy for the West Bengal market include Metro Aam Doi, Metro Mishti Doi and Metro Dahi. Read more here.
Mother Dairy diversifies product portfolio with breads
Extending their range of products, Mother Dairy will now start selling sandwich bread, brown bread and milk & fruit bread in Delhi. Read more here.
Data
Most advertisements in June-July were about toilet soaps, shampoos: TAM AdEx
In sync with the consumers’ focus on safety amidst the pandemic, personal care brands are forming the bulk of TV advertising with soap and shampoo ads. Read more here.
BARC Week 29: Star Utsav, Sun TV & Star Plus top all channels list
According to the BARC Week 29 free channels list, the highest number of impressions were documented for Zee Anmol. Sun TV topped the pay channels list. Read more here.
BARC Week 29 top brands list feature Surf Excel, Dettol & Lux
Among the top advertisers listed in BARC Week 29 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Read more here.
