Media Samosa Round-Up: July 27 to July 31

Media Samosa July Week 5

July Week 5: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa July Week 5 — features, campaigns, data and more.

Features

Venkatesh Parthasarathy Lotte India

Interview: TV occupies 80% of our marketing mix says, Venkatesh Parthasarathy, Lotte India

In conversation with Media Samosa, Venkatesh Parthasarathy sheds light on Lotte India’s marketing strategy, its’ #LifeKaPauseButton campaign, and how COVID-19 changed FMCG trends in recent times. Read more here.

Campaigns

‘No Means No’- Gaali Free India’s latest campaign puts the spotlight on harassment

Gaali-Free India’s latest campaign took the issues of rape, domestic violence, and acid attack, by leveraging famous dialogues from recent Bollywood films that specifically dealt with these subjects. Read more here.

TVS Motors

TVS Motor launches new corporate campaign with Amitabh Bachchan & M S Dhoni

The new campaign by TVS Motor company features Amitabh Bachchan & M.S Dhoni who introduce the vehicle’s Dual Platform Fi Technology with the brand’s proposition of ‘Hum Banayein, jo Aapka Dil Chaahe’. Read more here.

Sunfeast YiPPee launches new TVC for its Pasta range

The new TVC showcases how Sunfeast YiPPee! Pasta attempts to address the consumer’s need for a tasty and wholesome snacking solution while providing them with its six variants. Read more here.

Lavazza advergame

Lavazza launches advergame to support sustainable development projects in Colombia

The advergame ‘Coffee defenders, a Path from Coca to Coffee’, is inspired by the company’s documentary of the same name. The users can help raise funds for the community in the Meta region of Colombia while playing the game. Read more here.

People

Paytm Money appoints Varun Sridhar as CEO

Varun Sridhar hopes to introduce wealth management services to both in India and Bharat, making financial inclusion simple and easy. Read more here.

Posterscope India elevations

Posterscope India announces key elevations and leadership changes

Posterscope India elevates Deepak Kumar to the role of Director and Fabian Cowan as the Country head. Under the fresh mandate, Kumar will continue to lead Ambient, ROOH, C Lab and Cowan will be responsible for scaling up Posterscope’s business, nationwide and drive growth for the budding entities. Read more here.

Mandates

Omnicom Media Group named SAP Global Media AOR

Omnicom Media Groups’ Cross-network North Star Unit will support SAP’s marketing and brand acceleration efforts. Read more here.

force motors leo burnett consult

Force Motors brings Leo Burnett Consult onboard to develop new brand platform

Leo Burnett Consult will help Force Motors develop T1N for light commercial vehicles with a brand architecture of global scale. Read more here.

Collaborations

Endemol Shine joins hands with Gulbadan Talkies for two new web-series

Endemol Shine’s ThorleVishwasraoDhakle and Radical, both currently under development, will feature actors from BhaDiPa, a subset of Gulbadan Talkies. Read more here.

NBA & Microsoft get into a strategic alliance to enhance fan experience

This new experience, as a result of the NBA’s strategic alliance with Microsoft, presents the participants with the feeling of sitting next to one another at a Live game, without leaving the comfort and safety of their homes. Read more here.

New Products

Lizol surface cleaner

Lizol launches disinfectant surface cleaner

The Lizol surface cleaner is RB’s e-commerce first innovation and will be sold exclusively across Indian e-commerce platforms. Read more here.

Metro Dairy launches new curd variants in Bengal

The three new set-curd variants launched by Metro Dairy for the West Bengal market include Metro Aam Doi, Metro Mishti Doi and Metro Dahi. Read more here.

Mother Dairy breads

Mother Dairy diversifies product portfolio with breads

Extending their range of products, Mother Dairy will now start selling sandwich bread, brown bread and milk & fruit bread in Delhi. Read more here.

Data

Shampoo ads

Most advertisements in June-July were about toilet soaps, shampoos: TAM AdEx

In sync with the consumers’ focus on safety amidst the pandemic, personal care brands are forming the bulk of TV advertising with soap and shampoo ads. Read more here.

BARC Week 29: Star Utsav, Sun TV & Star Plus top all channels list

According to the BARC Week 29 free channels list, the highest number of impressions were documented for Zee Anmol. Sun TV topped the pay channels list. Read more here.

BARC Week 29 Brands

BARC Week 29 top brands list feature Surf Excel, Dettol & Lux

Among the top advertisers listed in BARC Week 29 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Read more here.

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Media Samosa
Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.

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