Created in association with Wunderman Thompson, the CenturyPly TVC aims to familiarise consumers with the technology aimed at eliminating viruses.
Plywood manufacturer Century Plyboards (India) Ltd. has announced the use of nano-technology in manufacturing of its plywood and laminate products. They are currently using virokill technology in the manufacturing of their various plywood and teak offerings. In association with creative agency Wunderman Thompson, the brand has launched a new TVC to explain the benefits of the CenturyPly Virokill products.
The film features a couple who enter a newly built empty house. Impressed by the various custom-made furniture, the pregnant wife is moved by a beautiful cradle. Her natural instincts were to touch the cradle but she holds herself back apprehending safety. Noticing the hesitation in his wife, the husband comes forward and assures that all the furniture are made of Century Laminates and Ply, made with nanotechnology which enables them to destroy viruses coming in contact with it.
Actor Parambrata Chattopadhyay has been roped in for the advertisement, which will be aired on TV, digital, radio and trade channels to ensure that target consumers are aware of this pioneering advancement brought in the wood panel industry by Centuryply.
Commenting on the launch, Keshav Bhajanka, Executive Director, CenturyPly said, “Since February, during the onset of COVID pandemic in our country, we have been trying to provide a solution to our consumers to make them feel safe at their own homes. The addition of the virokill technology adds another feather to the already existing expertise of CenturyPly as a provider of innovative solutions in home decorative space. Our new TVC addresses same need and concern of consumers regarding the current situation and explains the safety to maintain surface safety at home.”