Himanshu Raj will be responsible for strategic corporate reputation management campaigns and the MPL’s positioning in the esports universe.
Esports and mobile gaming platform Mobile Premier League has announced the appointment of Himanshu Raj as Head Brand Communication. A seasoned MarCom professional, he brings to the table a vast repertoire of experience in driving strategic communications.
In his new role, Raj will be responsible for taking MPL’s reputation and messaging forward through strategic corporate reputation management campaigns, as well as positioning the brand
as a thought leader in the booming Indian esports universe. In his previous avatars, Himanshu has been associated with a diverse range of industries such as technology, sports, aviation, retail, FMCG, and hospitality.
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Raj has led brand communications for Zeta, Flock, IBM Labs (India/South Asia), as well as has managed reputation for brands like Nike, Procam, Speedo, Philips R&D and several other brands that are global leaders in their respective categories.
Over the years, he has also been associated with several leading sporting events including the Karnataka Premier League, Bengaluru Bulls Pro Kabaddi team, Elite football league of India, Indian, Rugby India, Mahindra Racing, Aircel Chennai open, JK tyres (Motorsport) and many more.
Himanshu holds an MS in Communications from the Christ University in Bengaluru.