Concluding the #KahanGayiCadbury campaign, the brand has released a TVC to announce the launch of Cadbury Chocobakes Choc Layered Cakes.
To create buzz before the launch of the new product, Mondelez India had run a campaign called #KahanGayiCadbury, sharing pictures of the Cadbury chocolate wrappers in various formats, focussing on the missing logo. The launch of Cadbury Chocobakes is the answer to the question raised in the campaign. This marks the brand’s entry in the bakery and cakes segment, expanding its product portfolio beyond chocolates and biscuits/cookies. Earlier, the brand had launched the Chocobakes Choco-filled Cookies.
Conceptualized by Mondelez India & Ogilvy, the film showcases a sweet bonding moment being shared between an elder brother and his younger sibling, wherein he compares the baby’s characteristics to that of the Cadbury Chocobakes Choc Layered Cakes. Just like the cake that he bites into, which shows no hint of a hidden layer of melted sweetness, the baby too seems quite innocent until left alone with his brother. The playful naughtiness comes to the fore as soon as the brothers share a private moment much like the cake that reveals its mouth-watering sweetness once being bitten into showcasing that there is a ‘Chhupa Rustom’ or ‘Sweet Secret’ in each of us.