The new Cofsils campaign, My Mom Is Not A Superhero, has been released to market the addition of face masks to the brand’s product portfolio.
Catering to the growing demand for face masks, Cofsils has introduced 3-ply single-use disposable face masks to their list of offerings. To promote the same, the brand has rolled out a digital film highlighting the emotions of families of frontline and healthcare workers. Although these workers are the real superheroes of current times, their families who are supporting them continue to fear while allowing them out on the field. This is being portrayed through this Cofsils campaign #MaskedButNoSuperHero.
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Commenting on the launch, Shivam Puri, CEO Cipla Health Ltd. said, “During this pandemic, our foremost line of defence is taking self-precautionary measure and we at Cipla Health are continually working with the aim to equip and enable healthcare workers as well as consumers to stay safe amidst the coronavirus outbreak. We believe that every individual has a right to safety and we as a brand believe in making high-quality products to ensure safety for the masses.”