Hindi news channels got maximum ads in June-July 2020: TAM AdEx

Hindi new channels

According to a TAM report, Hindi news channels had 32% of ad volumes share to their credit under the news genre in June-July 2020.

TAM AdEx-Television Advertising Report-IX takes a look at the overall television advertising in the June-July 2020 period. It also takes a deep dive into news channels with a focus on Hindi News, Bengali News, Telugu News, Tamil News and Marathi News.

Among the new genres, Hindi News (national and regional) topped the ad volumes share (32%) followed by Bengali News (9%). Hand Sanitizers (5%) were the most advertised category on Hindi News channels followed by Multiple Courses (4%) and Range of OTC Products (3%). On Bengali News Channels, Toilet/Floor Cleaners (5%) advertisers found the maximum space, followed by Toilet Soaps (5%) and Antiseptic Creams/Liquids (5%).

Also Read: Most advertisements in June-July were about toilet soaps, shampoos: TAM AdEx

The report highlights how the average ad volumes/day for July 2020 grew by 11% over June 2020. Personal Care/Personal Hygiene (22%) was the top sector to be advertising on television during this period, followed by Food & Beverages (18%) and Services (12%). Among categories, Toilet Soaps (8%), Shampoos (5%) and Tooth Pastes (4%) were the most prominent.

You can read the entire report here:

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