Media Samosa Round-Up: August 3 to August 7

Media Samosa August Week 1

August Week 1: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa August Week 1 — features, campaigns, data and more.

Features

Rohit Gupta

Education, Healthcare & teleshopping major categories of concern post Consumer Protection Act 2019: Rohit Gupta, ASCI

Rohit Gupta, ASCI sheds light on how the self-regulatory body aims to adapt its rules & processes to Consumer Protection Act 2019 & the changes A & M industry has in tow. Read more here.

Brand Stories

MAGGI

MAGGI highlights ‘Ingredients that make India special’ in its latest campaign

With an aim to celebrate this diversity and these indigenous ‘masalas’ of India, Nestlé India has launched a campaign for MAGGI Special Masala Noodles. Read more here.

New Nescafé TVC highlights resilience under lockdown

Brewing up energy, positivity and determination via red cups of coffee, the new Nescafé TVC puts across the message, Karne Se Hee Hona Hai. Read more here.

Cadbury Chocobakes

Mondelez India expands Cadbury product portfolio with Chocobakes

Concluding the #KahanGayiCadbury campaign, the brand has released a TVC to announce the launch of Cadbury Chocobakes Choc Layered Cakes. Read more here.

Cadbury print ad asks people to fill in the thanks

The Cadbury Thank You print ad was released in five languages in seven publications with an aim to enable regional relatability and personalisation. Read more here.

CenturyPly TVC

CenturyPly highlights virokill technology in new TVC

Created in association with Wunderman Thompson, the CenturyPly TVC aims to familiarise consumers with the technology aimed at eliminating viruses. Read more here.

Cofsils campaign introduces face masks as new offering

The new Cofsils campaign, My Mom Is Not A Superhero, has been released to market the addition of face masks to the brand’s product portfolio. Read more here.

adidas Manchester United

adidas launches Manchester United 2020/21 home jersey

adidas launches ad film to promote the new Manchester United 2020/21 home jersey, sharing insights into the design process. Read more here.

Products

Dabur vinegar

Dabur expands product line with apple cider vinegar

Dabur India had partnered with Amazon India to exclusively launch the Himalayan Apple Cider Vinegar on Prime Day this August. Read more here.

Netflix rolls out Hindi user interface

Netflix today launched its user interface in Hindi. This enables Netflix members who prefer Hindi to easily discover, access and enjoy their favourite Indian and international films and series. Read more here.

People

Bhavesh Gupta- Paytm Lending

Paytm appoints Bhavesh Gupta as SVP & CEO of its lending business

In his new role, Bhavesh Gupta will help develop and expand Paytm’s lending services to strengthen the company’s vision of financial inclusion for Indians. Read more here.

Sterlite Power appoints Anoop Seth as an Independent Director

As per his new role, Anoop Seth will advise the Board and leadership team on matters related to strategy and growth. Read more here.

Himanshu Raj

MPL appoints Himanshu Raj to head brand communications

Himanshu Raj will be responsible for strategic corporate reputation management campaigns and the MPL’s positioning in the esports universe. Read more here.

Mandates

Havas Media Group

Havas Media Group retains global media account of Telefónica

Telefonica has once again awarded its global media account to Havas Media Group and extends the long-running partnership between the two companies. Read more here.

Air-O-Water awards communications mandate to Mavcomm Consulting

Above the Line Media & Entertainment will manage Digital Marketing for Air-O-Water, an Atmospheric Water Generator company. Read more here.

Data

Hindi new channels

Hindi news channels got maximum ads in June-July 2020: TAM AdEx

According to a TAM report, Hindi news channels had 32% of ad volumes share to their credit under the news genre in June-July 2020. Read more here.

Unlock 1.0 saw FMCG industry clocking growth of 4.5% versus a year ago: Nielsen FMCG Snapshot 2020

Nielsen FMCG Growth Snapshot 2020 highlights how the industry shows signs of revival with the Unlock 1.0 after a brief period of decline pointing towards disruption and more factors in the production & the supply chain. Read more here.

BARC Week 30 Channels

BARC Week 30: Sun TV, Star Utsav & Zee Anmol top all channels list

According to the BARC Week 30 free channels list, the highest number of impressions were documented for Zee Anmol. Sun TV topped the pay channels list. Read more here.

BARC Week 30 top brands list feature Wheel, Dettol & Lux

Among the top advertisers listed in BARC Week 30 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Read more here.

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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.

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