Through the new TVC for Tata Sampann, Sanjeev Kapoor attempts to educate consumers on the importance and health benefits of natural oils in spices.
Tata Sampann Spices have launched its latest integrated marketing campaign, #SpiceUpYourHealth, highlighting the relevance of natural oils known to enrich spices with essential health benefits.
Today’s consumer is more health-conscious than ever and takes a deep interest in making all the right choices towards ensuring a healthy lifestyle. The campaign highlights this by not only showcasing the goodness behind using spices in daily meals but also educating consumers on the crucial role natural oils play in preserving the spices’ aroma, taste, color, and more.
The new campaign TVC aims to reaffirms the brand’s promise of delivering ‘Sarvagunn Sampann’ ingredients with natural goodness. Featuring brand ambassador, Sanjeev Kapoor, the TVC attempts to increase consumer awareness about the need of consuming spices that retain their natural oils in order to experience a ‘Sampann’ culinary delight.
Commenting on the launch, Richa Arora, President- Packaged Foods, Tata Consumer Product said, “With the growing importance of boosting one’s immunity backed by a ‘for better’ and ‘nutrition first’ approach in India, we are seeing spices become a focus-point among household kitchens. For Tata Sampann, we have since launch, positioned the household Indian spice box as a treasure chest of traditional wisdom with multiple health benefits. Our new campaign continues with this theme by educating consumers on the importance of natural oil as a key quality marker that gives Spices their characteristic goodness for numerous health benefits. We also understand the homemaker’s need of the hour in fortifying the family’s health and hence our focus is to reiterate our brand’s commitment in delivering superior quality products packed with wholesome goodness. We believe #SpiceUpYourHealth will educate and encourage consumers in using the right quality spices with natural oils intact, especially at a time when we are seeing a strong revival in the traditional Indian food wisdom as families bond over home cooked dishes as a healthier and happier experience at home.”
Speaking about the campaign, Sachin Kamble, National Creative Director, Leo Burnett India said, “Today more than ever we need to focus on the quality of food we eat. And an important part of the Indian kitchens is our spices. Spices are a treasure trove of wellness and Tata Sampann ensures only the best for its consumers. And who better than celebrity chef Sanjeev Kapoor, who with his years of experience can authentically tell the difference between good and the best to explain this. Our campaign hopes to help educate the consumers about the importance of quality in spices and opt only for the best for themselves.”
The campaign TVC will be launched in Hindi, Marathi & Bengali and will be rolled out using a creative mix of marketing mediums including print, broadcast, and digital.