As a part of the mandate, Kaizzen will work on strengthening brand awareness and build brand preference for HSNC University.
Kaizzen, an independent Public Relations & Digital Agency has been awarded the Public Relations mandate for HSNC University. The second cluster university of Maharashtra constitutes of three colleges of Mumbai – K. C. College, H. R. College and Bombay Teachers’ Training College (BTTC) – part of a 70-year old Hyderabad (Sind) National Collegiate Board (H(S)NCB). The mandate encompasses strengthening brand awareness and building brand preference, in India.
On Kaizzen’s appointment, Ritika Shah, GM – Corporate Media Relations, Hiranandani Group & Communities, said “We are pleased to appoint Kaizzen as our Public Relations Consultancy, to communicate our progressive vision and mission to the relevant audiences. Appreciably they very well sync with Dr Niranjan Hiranandani – Provost of HSNC University’s ideologies and vision. The team’s experience in managing similar mandates for other industry bodies and in the education space, affirms my belief in their ability to deliver strong results. We look forward to a long term association with team Kaizzen.”
Commenting on Kaizzen being awarded this mandate, Vineet Handa, CEO – Kaizzen said, “We are thankful to the management team at HSNC University for placing their trust in Kaizzen. Our team is excited at the opportunity of working collaboratively with the team at HSNC University and look forward to applying our strategic expertise to execute innovative, disruptive and high-impact PR campaigns that will positively impact the brand. Over the past twelve years, Kaizzen has established itself as a leading multi-practice and full-service PR and Digital Media Agency. Education is one of our very strong practice areas, and the current mandate will help consolidate this practice even further.”
The cluster university is established under the Rashtriya Uchchatar Shikshan Abhiyan (RUSA) scheme, a funding agency under the Central government. It aims at ushering in a wave of ‘Education 4.0’ and promoting the thought of ‘Study in India’. Kaizzen’s other clients in the education sector include FICCI Arise, Education in Ireland, Sommet Education, Jaipuria Group of Educational Institutions, Heritage Schools, IDP Education, Speech and Debate India and Samarthya Teachers Training Research of Academy (STTAR).