Media Samosa Round-Up: August 10 to August 14

Media Samosa August Week 2

August Week 2: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa August Week 2 — features, campaigns, data and more.

Features

Monalisa Mandal Fever FM

Radio FCT revenues fell to 80% during first 90 days of lockdown: Monalisa Mandal, Fever FM

Monalisa Mandal, AVP Marketing, Fever FM shares insights on the radio industry, initiatives undertaken by Fever FM network, and content consumption trends on the medium during these times. Read more here.

Brand Stories

new KitKat ad film

Ayushmann Khurrana plays professor in new KitKat ad film

Created by Wunderman Thompson, the new KitKat ad film highlights the difficulties faced by teachers and students during virtual lectures. Read more here.

Tata Sampann Spices launches integrated marketing campaign ft. Sanjeev Kapoor

Through the new TVC for Tata Sampann, Sanjeev Kapoor attempts to educate consumers on the importance and health benefits of natural oils in spices. Read more here.

Gillette rolls out TVC supporting launch of the new Guard 3

Celebrating 10 years of the Guard, a razor launched specially for India, Gillette has now introduced Guard 3 promising safer shave with 3 blades at an affordable price of Rs. 60. Read more here.

Axis Bank

Axis Bank encourages contactless transactions with new campaign

Axis Bank has recently released a multi-film campaign, conceived by Lowe Lintas Mumbai, showcasing ‘tap to pay’ feature to enable risk-free transactions amidst the COVID crisis. Read more here.

L’Oréal Professionnel connects consumers to salons with new social commerce initiative

L’Oréal Professionnel has unveiled a social innovation that connects consumers to their nearest salon to be able to access their hair care products. Through this digital concept, L’Oréal Professionnel ensures you get the best care for your hair, even during these lockdown days. Read more here.

Mandates

HSNC University

HSNC University awards PR mandate to Kaizzen

As a part of the mandate, Kaizzen will work on strengthening brand awareness and build brand preference for HSNC University. Read more here.

Cynosure PR & Communications bags India PR & Global Digital Marketing mandate for Equator Advanced Appliances

The PR mandate for Equator Advanced Appliance will be around devising creative and engaging media communications strategies for establishing the brand’s presence in India. The digital mandate will include ORM and user engagement across countries such as India, Australia, the US, etc. for the brand. Read more here.

Gozoop & Whomp

Gozoop wins Public Relations mandate for Whomp

As part of the mandate, Gozoop’s Public Relations’ team will be handling brand enhancement and influencer engagement for Whomp. Read more here.

Mandates

Sanchita Roy

Havas Media Group appoints Sanchita Roy as Head of West India

Sanchita Roy will be responsible for the overall management and growth of the Havas Media Group Mumbai as well as the Western operations. Read more here.

Cheil India appoints Sourav Ray as Chief Strategy Officer

Cheil India has announced the appointment of Sourav Ray as Chief Strategy Officer (CSO). He will advance the integrated planning and strategy for the company. Read more here.

Gayatri Rath Pine Labs

Pine Labs appoints Gayatri Rath as Chief Marketing & Communications Officer

Gayatri Rath will lead the brand, marketing, and communications function as the company aims to accelerate its growth in merchant commerce across India, Southeast Asia, and the Middle East. Read more here.

Data

BARC Week 31: Sun TV, Star Utsav & Zee Anmol top all channels list

According to the BARC Week 31 free channels list, the highest number of impressions were documented for Zee Anmol. Sun TV topped the pay channels list. Read more here.

Hindi Movies ads

Hindi Movies topped with 46% of Ad Volumes in June-July 2020: TAM

Toilet Soaps, Shampoos and Washing Powders/Liquids ads were seen the most on channels under the Hindi Movies in the June-July 2020 period. Read more here.

BARC Week 31 top brands list feature Dettol & PolicyBazaar & Surf Excel

Among the top advertisers listed in BARC Week 31 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Read more here.

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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.

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