August Week 2: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa August Week 2 — features, campaigns, data and more.
Radio FCT revenues fell to 80% during first 90 days of lockdown: Monalisa Mandal, Fever FM
Monalisa Mandal, AVP Marketing, Fever FM shares insights on the radio industry, initiatives undertaken by Fever FM network, and content consumption trends on the medium during these times. Read more here.
Ayushmann Khurrana plays professor in new KitKat ad film
Created by Wunderman Thompson, the new KitKat ad film highlights the difficulties faced by teachers and students during virtual lectures. Read more here.
Tata Sampann Spices launches integrated marketing campaign ft. Sanjeev Kapoor
Through the new TVC for Tata Sampann, Sanjeev Kapoor attempts to educate consumers on the importance and health benefits of natural oils in spices. Read more here.
Gillette rolls out TVC supporting launch of the new Guard 3
Celebrating 10 years of the Guard, a razor launched specially for India, Gillette has now introduced Guard 3 promising safer shave with 3 blades at an affordable price of Rs. 60. Read more here.
Axis Bank encourages contactless transactions with new campaign
Axis Bank has recently released a multi-film campaign, conceived by Lowe Lintas Mumbai, showcasing ‘tap to pay’ feature to enable risk-free transactions amidst the COVID crisis. Read more here.
L’Oréal Professionnel connects consumers to salons with new social commerce initiative
L’Oréal Professionnel has unveiled a social innovation that connects consumers to their nearest salon to be able to access their hair care products. Through this digital concept, L’Oréal Professionnel ensures you get the best care for your hair, even during these lockdown days. Read more here.
HSNC University awards PR mandate to Kaizzen
As a part of the mandate, Kaizzen will work on strengthening brand awareness and build brand preference for HSNC University. Read more here.
Cynosure PR & Communications bags India PR & Global Digital Marketing mandate for Equator Advanced Appliances
The PR mandate for Equator Advanced Appliance will be around devising creative and engaging media communications strategies for establishing the brand’s presence in India. The digital mandate will include ORM and user engagement across countries such as India, Australia, the US, etc. for the brand. Read more here.
Gozoop wins Public Relations mandate for Whomp
As part of the mandate, Gozoop’s Public Relations’ team will be handling brand enhancement and influencer engagement for Whomp. Read more here.
Havas Media Group appoints Sanchita Roy as Head of West India
Sanchita Roy will be responsible for the overall management and growth of the Havas Media Group Mumbai as well as the Western operations. Read more here.
Cheil India appoints Sourav Ray as Chief Strategy Officer
Cheil India has announced the appointment of Sourav Ray as Chief Strategy Officer (CSO). He will advance the integrated planning and strategy for the company. Read more here.
Pine Labs appoints Gayatri Rath as Chief Marketing & Communications Officer
Gayatri Rath will lead the brand, marketing, and communications function as the company aims to accelerate its growth in merchant commerce across India, Southeast Asia, and the Middle East. Read more here.
BARC Week 31: Sun TV, Star Utsav & Zee Anmol top all channels list
According to the BARC Week 31 free channels list, the highest number of impressions were documented for Zee Anmol. Sun TV topped the pay channels list. Read more here.
Hindi Movies topped with 46% of Ad Volumes in June-July 2020: TAM
Toilet Soaps, Shampoos and Washing Powders/Liquids ads were seen the most on channels under the Hindi Movies in the June-July 2020 period. Read more here.
BARC Week 31 top brands list feature Dettol & PolicyBazaar & Surf Excel
Among the top advertisers listed in BARC Week 31 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Read more here.