As per the new mandate, Blue Buzz will be responsible for Brainologi’s Strategic Public Relations, brand enhancement, and media duties.
Blue Buzz has signed on the mandate for Mumbai based Brainologi, a self-based learning program for children from age groups 5-10. The app offers online courses focused on developing Logical, Reasoning, Analytical, and other core skills in children and contributes to their academic success.
The agency will focus on a traditional public relations mandate for Brainologi’s brand visibility and help expand its reach to its target audience. As per the mandate, Blue Buzz will be responsible for Brainologi’s Strategic Public Relations, brand enhancement, and media duties.
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Speaking on the association with Blue Buzz, Shubhada Dayal Basuray, Founder, Brainologi, said, “We believe in newer and creative forms of expression and are happy to partner with Blue Buzz as their expertise will help us with the apt brand positioning and strengthen our communications approach. We look forward to having their creative abilities to help deliver our story to the world.”
Commenting on the win, Neha Bisht Bhagchandani, Founding Partner, Blue Buzz said, “We are excited about our association with Brainologi. As our world becomes more digitally aligned, Brainologi’s innovative data integrated learning solutions for children is touted to be a success. It is indeed a segment that has great prospects and we are looking forward to this opportunity.”