The strategic move is aimed at integrating Spatial Access’ knowledge-driven sector expertise with the technology and data analytics skills of Deloitte.
Deloitte Touche Tohmatsu India LLP (Deloitte) has announced the acquisition of Spatial Access, a specialised advertising and marketing advisory and analytics firm, founded by veteran advertising leader Meenakshi Menon, to enhance the organisation’s advisory capabilities and enable brands to make more efficient Advertising & Marketing decisions.
With this joint proposition, brand marketers will gain deeper insights on consumers and advertising avenues that will further help position marketing spends as a strategic business investment.
The acquisition announcement comes amidst the COVID-19 pandemic, which has compelled businesses to scrutinise their marketing and advertising budgets with a fine toothcomb in view of market disruptions and changing consumer behaviour.
Speaking on the acquisition, Chandrashekar Mantha, Partner, Media and Entertainment Industry lead, Risk Advisory, Deloitte India said: “Our endeavour is to help brands address their business challenges by introducing value-added, and differentiated tech-enabled solutions across the A&M value chain.”
On working with Deloitte, Meenakshi Menon, Founder, Spatial Access said, “We are excited to be a part of Deloitte. At Spatial Access, our differentiator lies in understanding the key challenges of the advertising and marketing fraternity. We have an insiders’ view of the industry.”
“This proposition – combined with the need to scale up the impact of marketing through the technology and analytics skills of Deloitte is poised to provide a more holistic, effective, and efficient solution suite on a larger platform and most importantly, deliver significantly enhanced value to our stakeholders,” she added.