Script stores will be live on WhatsApp to facilitate consumers in browsing, purchasing and getting virtual demos of the product offerings.
Script, a furniture brand by Godrej & Boyce has announced the launch of its contactless shopping feature. The brand stores will be live on WhatsApp to offer their range of premium furniture, accessories, and virtual store tours. Consumers will be able to browse e-catalogues, discounts, get virtual product demos, and instant responses to FAQs.
The brand has also announced the launch of the Float & Ridge Ecosystem. It is a collection of seven elements – the study desk, side unit, drawer unit, wall storage, wall shelf, and big or small basket. The floating storage creates a clutter-free work area to immerse on the task at hand.
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Research by Script indicated consumers prefer a comfortable ergonomic set up to help their children study effectively. Some also preferred home-office which at present has become an essential space. Further, dining space is a convenient spot for homemakers for multiple activities and tasks as it is the most centrally located space at home. These trends are driving the demand for multifunctional furniture that aids work-from-home and many other tasks.
Delighted with the launch, Rajat Mathur, Business Head, Script by Godrej, and Boyce said, “The relevance of nesting has increased in the past few months thus triggering the demand for study tables, chairs, soft furnishings, and utility-based home accessories. Our research indicates dining and study spaces are the 2 core areas actively used by consumers for multiple activities. Float and Ridge Ecosystems are designed keeping in mind these consumer trends and behaviours. These Ecosystems will enable the consumer to invent fresh ways of finding joy at home and experience a fluid or unbound lifestyle. Through the newly launched WhatsApp store feature, we wish to offer our consumers a safe and convenient way to connect with us.”