In this new role, Mimi Deb will manage end-to-end responsibilities under media investment management for GSK India, and work towards using media as a driver of brand and business growth.
Publicis Media hired Mimi Deb to lead its dedicated bespoke unit platformGSK. In this role, Deb will manage end-to-end responsibilities under media investment management for GSK India, and work towards using media as a driver of brand and business growth. platformGSK brings together diverse talent with expertise across areas such as media, healthcare, consumer strategy, and business transformation from across the Publicis Groupe for the FMCG giant GSK.
Deb is a media veteran who comes with an experience of over seventeen years across the media agency business and almost six-years of marketing & sales experience in the Middle East.
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Ajit Gurnani, CCO, Zenith India, said, “platformGSK is a market-leading, end-to-end platform for FMCG major GSK and given her experience and skills Mimi is the ideal person to lead the mandate by focusing on value creation, innovation, media excellence, and product differentiation. I am confident that she will drive significant and measurable media, brand & business outcomes for platformGSK and GSK CH.”
Mimi Deb said, that she’s excited to be taking on the new role, and looks forward to building and executing marketing transformation for GSK. “I am delighted at the opportunity and look forward to harnessing the power of innovative media strategies for the continued growth of GSK CH. I am committed to accelerating platformGSK’s capabilities, driving business results, and keeping our offering competitive, impactful, and well ahead of the curve.”