Among the top advertisers listed in BARC Week 32 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions.
Recorded between August 8 and August 14, BARC Week 32 data suggests Dettol Antiseptic Liquid was the highest spender with 29636 insertions. It was followed by Dettol Liquid Soap (24385), Lizol (18705), PolicyBazaar (16286), Dettol Toilet Soaps (15431), Lux Toilet Soap (13543), Surf Excel Easy Wash (13438), RummyCircle (13415), Colgate Dental Cream (12682) and Horlicks (10934).
Also Read: Dream11 replaces Vivo as IPL title sponsor
Among the advertisers, Hindustan Lever Ltd has the highest insertions at 199404 insertions. It was followed by Reckitt Benckiser (India) Ltd (178022), ITC Ltd (46077), Godrej Consumer Products Ltd (40003), Procter & Gamble (34159), Colgate Palmolive India Ltd (34096), Cadburys India Ltd (31864), Brooke Bond Lipton India Ltd (27983), Reliance Retail Ltd (25945) and Wipro Ltd (25382).