DY Works appoints Tresa Paul as new CEO & MD

Tresa Paul DY Works

Tresa Paul joins DY Works as the new CEO & MD for the next phase of growth & impact, leveraging the current position of the organization.

DY Works announced the appointment of Tresa Paul as their new CEO and Managing Director to spearhead its next phase of growth. She takes on the position held by Alpana Parida who moved out to pursue entrepreneurial opportunities.

The appointment is part of a new direction for the firm, slowly pivoting to newer areas of brand and business consulting.

Most recently Paul was Head of Products & Marketing (APAC) for Bonzai Digital, the Singapore based the programmatic creative technology platform and Senior Vice President at Ogilvy & Mather India prior to that.

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Santosh Desai, CEO and Managing Director – FutureBrands, which owns a majority stake in the company puts forth the appointment in perspective, “For the past 10 years, DY has done memorable work in brand design and packaging rooted in deep cultural insights with the best brands in India.”

“This next phase is about leveraging the current position and ensuring DY moves into its next chapter of growth and impact. I couldn’t be more delighted to welcome Tresa to lead DY into its next journey”, he added.

Speaking on the new role, Tresa Paul, said, “I am excited to take charge of DY Works. DY’s approach to design thinking, cultural insights, and semiotics in futureproofing brands are well known. Our added focus will be on design and its impact on systems and communities as a whole while we continue to do what we do best. I look forward to designing this new journey with Team DY.”



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