According to the data recorded by TAM, 233 brands and 108 advertisers across 92 categories had spent for visibility during IPL 2019.
TAM AdEx-IPL Curtain Raiser-I is a report based on Commercial advertising (FCT) during IPL 12, a cricket tournament was conducted between March 23 and May 12, 2019. The report takes a look at the leading categories and advertisers during the tournament, compared the data with that recorded for IPL 11 and also takes a deep dive into celebrity endorsement during IPL 12.
TAM Sports found that Commercial Ad Volumes during IPL 12 grew by about 6% in comparison to the numbers during IPL 11. Growth was also observed in the number of categories, advertisers and brands.
Also Read: Dream11 replaces Vivo as IPL title sponsor
Cellular Phones – Smart Phones was the top spending category with 13% Ad Volumes share, Coca Cola India the top Advertiser and Phonepe the top brand during IPL Season 12. 47% of the ads were endorsed by a celebrity, with Amir Khan, MS Dhoni and Virat Kohli featuring in most of them.
You can access the entire report here: