The new Hello Kitty & Marvel toys will be available in limited-edition packs of Kinder Joy, the partnership will be amplified with a digital campaign.
The limited edition of surprise toys in Kinder Joy will give kids the chance to assemble and collect their favourite Hello Kitty accessories and Marvel characters. These packs will have six engaging toys which represent Hello Kitty as an interactive accessory such as a comb, ring and bracelet; one Spiderman and seven Avengers in a dynamic action pose designed with a disk launcher for hitting a target competitor. These surprise toys will be available in modern trade and general trade across the country.
Elaborating on the partnership, Stefano Pelle, Managing Director of Ferrero India said, “The Kinder Joy new toys assortment of Hello Kitty and Marvel will certainly enhance the surprise element and help create joyous and memorable moments with parents and kids. This is in line with our continuous effort to consistently introduce innovative surprises and drive engagement and connect with the brand.”
The launch will be supplemented with a digital campaign to engage kids through fun-filled activities — #HelloKittyKlub party and #KinderSuperHeroes contests.
The brand has also collaborated with Indian film actor Varun Sharma, for hosting a virtual interactive session themed at Hello Kitty on a Zoom platform. Sharma will host the #HelloKittyKlub zoom party on 29 August, and mothers can register for participation through a form available on social media. For #KinderSuperHeroes contest, parents have to submit entries on the social handle by posting a picture with their child in their favourite superhero costume and tag the brand. Selected winners will be gratified with exciting goodies from Kinder Joy.