Media Samosa Round-Up: August 17 to August 21

Media Samosa August Week 3

August Week 3: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa August Week 3 — features, campaigns, data and more.

Features

Hashmi Dsouza Vh1 Viacom18

It is not Television vs OTT but how both can coexist, says Hashim Dsouza, Vh1, Viacom18

In an exclusive conversation with Media Samosa, Hashim Dsouza sheds light on the programming strategy of Vh1, the latest marketing initiatives & growing viewership during lockdown with feel-good content on the channel. Read more here.

Hyper-local news ecosystem is burgeoning in COVID-19 era, says Avinash Pandey, ABP Network

Avinash Pandey, CEO, ABP Network, takes us through the state of the news network in reaching out to people, their current content, communication, and marketing strategy. Read more here.

Campaigns

Lava

LAVA’s ‘Desh ki apni Dhun’ reiterates the philosophy of ‘Proudly Indian’

Lava International Limited launched a #ProudlyIndian tune-‘Desh ki apni Dhun’on the occasion of India’s 74th Independence Day. The tune can also be downloaded as a ringtone. Read more here.

Brand Tales

Kinder Joy toys

Kinder Joy launches Hello Kitty & Marvel surprise toys

The new Hello Kitty & Marvel toys will be available in limited-edition packs of Kinder Joy, the partnership will be amplified with a digital campaign. Read more here.

Script by Godrej launches contactless shopping on WhatsApp

Script stores will be live on WhatsApp to facilitate consumers in browsing, purchasing and getting virtual demos of the product offerings. Read more here.

Dream11

Dream11 replaces Vivo as IPL title sponsor

Fantasy gaming company Dream11 will be the main sponsor of the Indian Premier League for its 2020 edition, paying the league 50% less for the privilege than its previous backer, Chinese smartphone maker Vivo, league chairman Brijesh Patel said on Tuesday. Read more here.

Deloitte acquires Spatial Access to augment A&M advisory solutions

The strategic move is aimed at integrating Spatial Access’ knowledge-driven sector expertise with the technology and data analytics skills of Deloitte. Read more here.

JSW Group Delhi Capitals

Delhi Capitals announces JSW Group as Principal Sponsor for IPL 2020

As JSW Group grows its consumer-facing business, the need to invest in visibility was felt and IPL was found to have unparalleled viewership. Read more here.

People

Faber-Castell appoints Jayesh Gadodia as CFO

In his new role, Jayesh Gadodia will be responsible for Finance, Accounts, and Commercial & IT verticals at Faber-Castell India. Read more here.

Mairu Gupta

Sony Music appoints Mairu Gupta as Head of Digital Business in India

Mairu Gupta will lead the company’s digital business with its streaming partners in India and will collaborate with Sony Music’s global teams to help drive digital revenue and market share. Read more here.

DY Works appoints Tresa Paul as new CEO & MD

Tresa Paul joins DY Works as the new CEO & MD for the next phase of growth & impact, leveraging the current position of the organization. Read more here.

Mandates

Sakshar Media bags PR & social media mandate for KeyLeasing

Sakshar Media has bagged the PR and Social media mandate for KeyLeasing, following a multi-agency pitch. Read more here.

Lateral Sutra

Lateral Sutra bags PR mandate for White-Westinghouse

Lateral Sutra will help White-Westinghouse grow its presence in the country as a premium affordable washing machine category brand. Read more here.

Blue Buzz bags PR mandate for Brainologi

As per the new mandate, Blue Buzz will be responsible for Brainologi’s Strategic Public Relations, brand enhancement, and media duties. Read more here.

Madison Media Sigma & Weikfield

Madison Media wins Media AOR for Weikfield

Madison Media Sigma will handle the entire media mandate for Weikfield including Print, Television, Cinema, and Outdoor in the brand’s relaunch stage. Read more here.

Promodome Communications to handle creative media strategies for Trell

Trell hopes for Promodome Communications to be a strategic partner, helping them in the brand-building exercise for the app. Read more here.

Data

Onam 2019

Consumer durable brands advertised most in Print during Onam 2019: TAM

Two top categories that spent the most on Print during Onam 2019 were found to be consumer durables and electronic retail outlets. Read more here.

BARC Week 32 top brands list feature Dettol, Lizol & PolicyBazaar

Among the top advertisers listed in BARC Week 32 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Read more here.

BARC Week 32: Star Utsav, Sun TV & Zee Anmol top all channels list

According to the BARC Week 32 free channels list, the highest number of impressions were documented for Star Utsav. Sun TV topped the pay channels list. Read more here.

IPL 2019

85% ads during IPL 2019 were 10-20 seconds long: TAM

According to the data recorded by TAM, 233 brands and 108 advertisers across 92 categories had spent for visibility during IPL 2019. Read more here.

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Media Samosa
Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.

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