Push for digital helps Searchlight bag 11 mandates

Searchlight mandates

Dedicated to start-ups and MSMEs, Searchlight saw media spends go up as lockdown pushed clients into focussing on digital initiatives. 

Searchlight, a part Overheard communications, an independent creative digital agency headquartered in Mumbai, bagged the mandates of eleven new clients in a week. These include organizations from both B2B and B2C verticals and across sectors like healthcare, agri-tech, consumer products, industrial machinery, education, etc. With the recent COVID-19 led lockdown, corporates have hastened their decisions of managing their digital initiatives by the experts.

Overheard Communications had established the Searchlight division catering specifically focussing on the start-ups and MSMEs which is a growing segment of the industry. A dedicated team of specialists, experienced in these domains constituted the group. The result was an instant success with the onboarding of clients across sectors and geographies. Besides, acquiring new accounts, Overheard Communications has also managed to help existing clients extend their mandates as there is a growing realisation about the need for the businesses to become digital. The new onboarded accounts include the likes of Tritorc, Paarkadel, ELL ESS Engineering, and Anmol Baby amongst others, while some like Finplan Education Dental Concepts, etc have extended their mandates.

Also Read: Mars Petcare India appoints Pitchfork Partners as strategic communication consultant

“With a wealth of experience in handling the startup and MSME businesses across the globe, we were always equipped to handle the challenges that these brands face. Given the current situation of the pandemic and the after-effects of the lockdown, we believe our major focus would be to have these businesses think, digital-first. And at Searchlight Overheard, we have succeeded in doing that for a long time”, Ankita Petiwale, founder Overheard Communication said in an agency statement.

The agency has also announced the launch of its operations in the southern city of Bengaluru. With a clientele spread in various geographies such as the US, UK, Germany, Israel, UAE, and Australia, besides major cities in India, Overheard Communications needed a second office to support its growing business and larger team size. The Bangaluru operations would be looking at servicing most of its clients in Bangaluru along with the ones based in Hyderabad and Chennai.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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