Hindware launches ‘Contactless Handwashing booths’ as part of new campaign

Under the new initiative – Saaf Raho, Safe Raho by Hindware, ‘Contactless Handwashing booths’ are being installed at public locations, as the country navigates through the Unlock phase.

Hindware recently launched its new campaign – ‘Saaf Raho, Safe Raho’. Under the initiative, ‘Contactless Handwashing booths’ are being installed at public locations, as the country navigates through the Unlock phase.

The sensor-based handwashing system addresses one of the key priorities of the nation, i.e., creating awareness and building access to safe and hygienic hand-washing facilities at public places. These are being initially installed at eight sites in the National Capital Region, including four in Delhi, two in Gurugram, and two in Noida.

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Commenting on the occasion, Sandip Somany, Chairman and MD, Brilloca Limited, said, “Hindware has remained committed to promoting health and hygiene in the society, and the Contactless Handwashing System is reflective of our efforts in this direction.  As the nation transitions through the Unlock phase, there is a need to stay cautious while we get into our routines. Safety is of prime importance, however, it is not always close at hand when we venture out. With our new initiative, we are aiming to not only bring safe hygiene practices to the masses but also drive a behavior change which is imperative in the new normal.”

Charu Malhotra Bhatia, Vice President – Marketing., Brilloca Limited, added, “It is imperative that the brands, with their expertise and knowledge, bring solutions that contribute towards the larger priority of the nation. Through this initiative, we want to do our bit where there is a seamless connect with our products & offerings with the societal cause. Coming from a brand of Indian lineage & our legacy, we take it as our responsibility to drive behavioral change in the changed normally.” 



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