AirAsia India launches its OOH campaign to announce new route

AirAsia India OOH campaign

The new OOH campaign by AirAsia India has been launched in Jamshedpur, one of the key sources of visibility for flights from Ranchi to major metros.

AirAsia India, in partnership with Posterscope India, has conceptualized and implemented an OOH campaign to announce its new connection between Ranchi and Mumbai. The campaign has been launched in Jamshedpur, a key source market for flights from Ranchi to major metros.

With the objective of paying tribute to the pioneer of civil aviation and building resonance with the target audience in Jamshedpur, the AirAsia India Pioneer livery was featured on the OOH creative. The campaign will run all through the month of August.

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Speaking on the association and the campaign, Ranjith Kumar, Marketing Manager, AirAsia India, said, “AirAsia India has enjoyed a strong resonance in Jharkhand since the launch of operations in Ranchi in 2017. Given the promising demand, we decided to introduce a direct flight connecting Ranchi and Mumbai in addition to our existing operations from Ranchi to Bengaluru and Delhi. As part of our outreach to celebrate JRD Tata’s 116th Birth Anniversary in July, we decided to promote the new route in Jamshedpur, considering the large population it enjoys. Jamshedpur, as a relatively smaller urban agglomeration, was picked over other metropolitan areas for executing our OOH campaign based on our research, market demand, and secondary data such as Google Community Mobile reports indicating less impact on traffic movement.”

“Our partnership with AirAsia goes a long way and it’s a pleasure to launch their new Ranchi-Mumbai route. The perfect placement of the media within the city has ensured that the creative lives the moment, captures eyeballs, and connects with the right TG. Taking into consideration all the safety protocols, the campaign was up in 24 hours and we are optimistic that the results will be encouraging”, said Sanjay Rao, Associate Vice President, Posterscope India.

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